Two Circles
Expanding Two Circles has no appetite for big minimum guarantees
The media agency operation formed out of Two Circles’ acquisition of Spring Media has no plans to put down large minimum guarantees and will focus on a “new era” of rights monetisation, according to leaders at both companies.
Two Circles makes broadcast move in Spring Media takeover
Two Circles has finalised an agreement to acquire the Spring Media agency as it moves into broadcast rights sales for the first time, also adding production and direct-to-consumer streaming capabilities…
Kore is Two Circles’ latest acquisition in US push
Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.
Uefa seeks women’s football, Europa League sponsors
Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.
Otro Capital, Blitzer latest investors in Two Circles
Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.
EXCLUSIVE: Two Circles closes in on Spring Media acquisition
Two Circles is in advanced stage discussions to acquire the Spring Media agency as it looks to scale up its broadcast rights distribution capabilities, SportBusiness understands
World Rugby hires Two Circles for sponsorship sales
World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.
Two Circles role for ex-Fifa media rights head Calder
Paul Calder has taken up a role as media sales director at Two Circles, the data-driven sports marketing and sponsorship sales agency, charged with leading the growth of its broadcast rights division
New UWCL era to kick off with Two Circles in commercial box seat
The Two Circles agency and Uefa have finalised contracts for the global broadcast and sponsorship rights to the Uefa Women’s Champions League.
EXCLUSIVE: Two Circles set for UWCL commercial rights sales contract
The Two Circles agency has been identified as the winning bidder for global broadcast and sponsorship rights to the Uefa Women’s Champions League, SportBusiness understands.
Two Circles continues US push with role in Johnson’s new track league
Two Circles, the data-driven sports marketing and sponsorship sales agency, has been unveiled as a key strategic partner in the new fan-focused track league created by four-time United States Olympic champion Michael Johnson.
Two Circles develops US business with move for digital content agency
US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners
Two Circles to pick up acquisitions pace under Charterhouse ownership
The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…
Uefa to invite UWCL media, sponsorship rights bids over five seasons
Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Two Circles set for Charterhouse private equity takeover
UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.
Uefa issues RFP for final two Women’s Euro 2025 Global Partners
Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.
Two Circles acquires Codeware, establishes Melbourne base
The Two Circles agency has established its sixth international office in Melbourne following the acquisition of technology company Codeware
Adam Davis on forging new opportunities for Two Circles
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Adam Davis, managing director of North America for Two Circles. Fisher and Russo also discuss Merritt Paulson’s move to sell the National Women’s Soccer League’s Portland Thorns, the National Basketball Association’s embrace of new sources of team investor capital, accelerated plans to expand the College Football Playoff, Major League Baseball’s sale of its BAMTech equity stake, the Boston Red Sox’s jersey patch sale, and the departure of Lenny Daniels from Warner Bros. Discovery.