Two Circles

Multiple Sports
Industry Moves

Sports marketing and data technology company Two Circles has recruited Wyndham Richardson, founder of Pulselive, as its group executive director in a technology-focused position
Golf
Events

Golf’s DP World Tour has reported record ticket sales across four key tournaments during the summer, with 20 sold-out days for general admission tickets and premium hospitality at the BMW PGA Championship, S…
Athletics
Sponsorship & Marketing

Sports marketing and data technology company Two Circles has been appointed by UK Athletics to help develop and execute marketing strategies that drive commercial revenue growth for the governing body
Ice Hockey
Sponsorship & Marketing

National Hockey League franchise the San Jose Sharks has chosen the Two Circles agency to sell the team’s jersey patch sponsorship rights.
Triathlon
Data

The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
Rugby Union
Marketing

Rugby Europe, the administrative body for rugby union in Europe, has announced a three-year strategic partnership with the Two Circles sports marketing agency
Basketball
Media

The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 d…
Rugby Union
Events

The British and Irish Lions has appointed London-based sports marketing agency Two Circles to study whether a women’s Lions team is feasible.
Multiple Sports
Fan Engagement

Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
Multiple Sports
Attendance

UK sports attendances rebounded strongly in the final part of 2021, exceeding pre-Covid levels, according to a new study by sports marketing agency Two Circles
Football
Finance & Law

The plan for private equity firm CVC Capital Partners to invest €1.994bn ($2.3
NFL
Marketing

Data-driven sports marketing agency Two Circles has expanded its relationship with the NFL to cover international advertising sales across the American football league’s digital platforms.
Football
Fan Engagement

Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.
Multiple Sports
Industry Moves

Two Circles, the data-driven sports marketing agency owned by Bruin Capital, has brought in Harris Blitzer Sports & Entertainment chief commercial officer Adam Davis as its managing director, North America
Football
Sponsorship & Marketing

Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Golf
Events

The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…
Industry Moves

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has recruited Lakhbir Sandhu, a former director at Barclays, as chief financial officer
Finance & Law

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired Sports Ink Ltd, the UK-based ticketing and hospitality firm