Two Circles
Events

After reaching record a record high of 75.1 million in 2019, UK sports attendances in 2020 are set to decline by as much as 80 per cent, to 15
Sponsorship & Marketing

The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…
Sponsorship & Marketing

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency
Rugby Union
Events

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has been named as the official ticketing marketing agency in the UK and Ireland for the 2023 Rugby World Cup, which will…
Technology

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
Finance & Law

Head of prominent sports investment vehicle sees significantly opportunity ahead, even amid a currently challenged sports industry. He discusses the firm's ambitions with US Editor Eric Fisher
Sponsorship & Marketing

Global sports sponsorship rights fees will fall from $46.1bn (€42.5bn) in 2019 to $28.9
Fan Engagement

Covid-19's brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to the…
Events

The global sporting calendar for 2020 is likely to lose almost half of its originally-scheduled events following cancellations and postponements due to the Covid-19 pandemic, new analysis from Two Circles…
Sponsorship & Marketing

Deal values Two Circles at $42m, extends deep tie between Bruin Sports Capital and WPP
Attendance

The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
Attendance

75.1 million people will have visited a live UK sports event in 2019, breaking the record for the country and making it the only place in the world where sporting attendances exceed the population
Sponsorship & Marketing

Sponsorship growth accelerates, but agency warns of still-unrealized value, heavy reliance on traditional categories
Fan Engagement

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
Fan Engagement

People are spending 22 per cent more of their leisure time watching sport than they were a decade ago, according to research from international sports marketing agency Two Circles
Tennis
Fan Engagement

London-based data-led marketing agency Two Circles has been appointed by the Association of Tennis Professionals to help drive ticket sales for the season-ending Nitto ATP Finals in November
Business

Digital sports marketing agency Two Circles has expanded its global operations, opening a new office in Los Angeles
Business

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.