Uber

Uber has split its approach to its latest European football sponsorship deals, turning to its Uber Eats food delivery brand to sponsor Spain’s LaLiga but marketing its main ride-hailing app business in a shirt deal with Serie A side Como 1907.

Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.

The Ghana Football Association (GFA) has agreed new sponsorship deals with South African telecommunications firm MTN and US technology company Uber ahead of the national team’s 2022 Fifa World Cup campaign.