Uefa
Secondary UCL sponsor sales enter last stretch
Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
EXCLUSIVE: Team, Relevent in box seat for Uefa club rights
Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
Uefa commits €1bn to women’s football
Uefa has committed to investing €1bn ($1.1bn) in women’s football until 2030 as part of its new ‘Unstoppable’ strategy, with plans to launch a second club competition and a new commercial concept for the Women’s Champions League.
Flix takes final Europa League sponsorship slot
Bus and train travel company becomes third German brand to sponsor the second and third-tier men's club competitions, filling the final sponsorship position.
Ireland presses Uefa for more Euro 2028 matches
The Irish government is lobbying Uefa to host more matches at Euro 2028 after the withdrawal of funding for the rebuild of Northern Ireland's proposed venue, Casement Park in Belfast
BeIN, Uefa: No issues over Euro 2024 rights payment
BeIN Sports and Uefa have both issued statements maintaining that there are no payment issues related to Euro 2024 rights in France in response to a newspaper report in the country yesterday (Monday)
F1, Fifa voted ‘hottest’ sponsorship properties
Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
Sales underway for Uefa men’s national team events
Uefa has opened the sales process for the sponsorship and licensing rights to its men’s national team football events, including the flagship Euro 2028 tournament, for the next cycle from 2025 to 2028.
Uefa seeks women’s football, Europa League sponsors
Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.
Five-way battle to host Uefa Women’s Euro 2029
The race to host the Uefa Women’s Euro 2029 is set to feature five bids after Italy joined Germany, Poland, Portugal and Denmark-Sweden in declaring an interest in hosting the tournament.
Uefa re-opens bidding for 2027 UCL final
Uefa has re-opened the bidding process to select the host of the 2027 Champions League final after stripping the Italian city of Milan of the hosting rights
EXCLUSIVE: Qatar Airways ties down UCL in 6-year, €500m deal
Qatar Airways will be the new global airline sponsor of the Uefa Champions League until at least 2030 having agreed an unprecedented two-cycle deal, SportBusiness can reveal.
VRT takes rights to extra Uefa club competition match
Cercle Brugge's last-minute Uefa Conference League qualification has prompted Belgian telco Telenet to sublicense an extra match to free-to-air broadcaster in Flanders: VRT.
EXCLUSIVE: Agency heavyweights submit Uefa rights bids
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Oppo downgrades to second-tier Champions League sponsor
Oppo has downgraded its sponsorship deal for the Uefa Champions League to become one of the competition’s new second-tier partners for the next three-year cycle.
Lidl widens Uefa role with club competitions deal
German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…
Milan ‘to be dropped’ as 2027 UCL final venue
Milan's San Siro stadium will not host the 2027 Uefa Champions League final after the city's two Serie A clubs, Inter Milan and AC Milan, decided to press ahead with plans to renovate the venue, it has been reported.
Čeferin: No room in European football calendar
Uefa president Aleksander Čeferin has acknowledged that too many matches are being played by Europe's leading teams, but defended the new format of the expanded Champions League group stage as a necessary …