Uefa
Team turns to challenging Nordic market for club competitions rights sales
Team Marketing has gone to market with Uefa club competition media rights across the Nordics, once one of the most bullish markets but which has softened considerably given the financial struggles of one…
Coca-Cola sticking with Uefa for Euro 2024 global role
Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…
Uefa club competition rights hit Canadian market
Broadcast rights are on the market in Canada for Uefa club competitions across the 2024-27 cycle
Premier Sports lands top pick Champions League rights in Ireland
Subscription broadcaster Premier Sports has picked up a significant package of rights in Ireland to Uefa club competitions in the new cycle
UK and Ireland set to host Euro 2028 as Turkey focuses on joint 2032 bid
The UK and Ireland’s bid to host Euro 2028 will be unopposed after Uefa confirmed Turkey’s withdrawal from the bidding race to pursue a joint application with Italy to stage Euro 2032.
Strauss is first brand to sign up for next Europa and Conference League cycle
Engelbert Strauss has become the first brand to be announced as a Uefa Europa League and Uefa Conference League sponsor in the next three-year cycle from 2024-25 to 2026-27, having renewed its association…
EXCLUSIVE: TF1 nets Women’s Euro 2025 rights
TF1, the free-to-air commercial broadcaster in France, has secured exclusive rights to the Uefa Women’s Euro 2025 tournament, SportBusiness understands.
Sales processes live in Belgium, Portugal for Uefa club competition rights
Broadcast rights are on the market in both Belgium and Portugal for Uefa club competitions in the 2024-27 cycle
ARD, ZDF tie down rights to Germany’s national team
German public-service broadcasters ARD and ZDF have announced a new deal with Uefa for rights to Germany's men’s national team matches.
EXCLUSIVE: Heineken 0.0 to end Europa League and Conference League deals next year
Heineken’s non-alcoholic beer brand Heineken 0.0 will not extend its sponsorship of the Uefa Europa League and Conference League after its current deal expires at the end of the 2023-24 season.
Ceferin rejects Saudi Champions League links as ‘absolute nonsense’
Uefa president Aleksander Čeferin has rejected any possibility that Saudi Arabian teams could compete in the Champions League, or that European football’s showpiece cup final could be played in Riyadh.
ITV regains rights to England qualifiers, gets Nations League to 2028
ITV has re-established itself as the home of the England men's national football team, after the UK commercial broadcaster picked up a slate of rights for the 2024 to 2028 cycle
Wiesenhof named final Euro 2024 national sponsor
Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.
EXCLUSIVE: Volkswagen will not sponsor Euro 2024 in Germany, citing need for ‘cost discipline’
Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.
Bitburger returns to national stage with Euro 2024
German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament.
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Uefa and ECA renew terms to 2030, commercial rights changes unlikely
Uefa and the European Club Association have renewed their pact until 2030, a move that looks set to maintain the existing commercial sales structure for another rights cycle at least
No native UHD production at Euro 2024
Uefa will not produce coverage of Euro 2024 in native ultra high-definition (UHD), instead opting for a single ‘multi-purpose’ broadcast format, SportBusiness can disclose.
Deutsche Telekom expands Euro 2024 presence with national sponsorship
German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event