Ultimate Fighting Championship (UFC)
UFC takes AI plunge with global IBM deal
The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a multi-year deal with technology and IT consulting firm IBM
UFC lands multi-faceted, global Kick deal
Kick, which holds an existing relationship with American fighter Max Holloway, has signed a wide-ranging media and sponsorship deal with the UFC
Shapiro details UFC vision before TKO-ESPN talks
TKO’s preference is for Ultimate Fighting Championship (UFC) to remain on ESPN screens in the US beyond 2025, but the make-up of any new contract is likely to look very different to the existing deal with more fights on network TV targeted.
TKO agrees $375m settlement in UFC lawsuit
TKO Group, parent company of the Ultimate Fighting Championship, has reached an agreement to pay $375m (€336.6m) to settle an antitrust action brought by former UFC fighter Cung Le, with another lawsuit pending.
TKO raises full-year guidance as Q2 revenue jumps to $851.2m
TKO Group, the Endeavor-owned parent company of WWE and the Ultimate Fighting Championship, has raised its full-year guidance after posting new quarterly records for revenue and adjusted earnings.
TKO, ex-UFC fighters head to court as $335m deal rejected
A proposed settlement between Ultimate Fighting Championship parent company TKO Group Holdings and former fighters has been rejected by a judge presiding over the case, with the lawsuit now facing the possibility of being settled in court.
Riyadh Season grows international footprint in multi-faceted UFC alliance
Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
UFC switches to Starzplay in Mena as UAE ties deepen
Starzplay has secured an exclusive multi-year deal for UFC rights in the Middle East and North Africa, a region in which the mixed martial arts behemoth has cemented its position over recent years
Delayed UFC Saudi debut set for June after improved fight card
UFC will make its Saudi Arabia debut in June, three months later than envisaged after local organisers pushed back on the promotion's original plans to launch with a weak card.
TKO to pay out $335m in UFC antitrust settlements, stock up nearly 8 per cent
Ultimate Fighting Championship parent company TKO Group Holdings has reached an agreement to settle the claims brought against the company in two class action antitrust lawsuits and will pay out $335m…
Venum pins down UFC extension until 2029
The Ultimate Fighting Championship (UFC) has agreed to further extend its sponsorship deal with French sportswear brand Venum.
UFC adds Polsat to string of recent rights renewals
Polish commercial and pay-television broadcaster Polsat has extended its exclusive rights to the Ultimate Fighting Championship in a multi-year deal announced today (Monday)
Joint UFC-WWE revenues hit $1.7bn, net income falls 54 per cent
TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…
Entain to promote Ladbrokes brand in Australia through regional UFC deal
Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.
Topps replaces Panini to regain UFC trading-card licence
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with Topps for its trading-card licence, with the Fanatics-owned brand reacquiring the licence from Panini in the latest development…
Viaplay commits to UFC in Nordic markets
Viaplay has renewed its Ultimate Fighting Championship rights in its home Nordic markets in a ‘multi-year’ agreement that will bring over 40 live events to the broadcaster each year.
Sony extends UFC rights in Indian subcontinent
The Ultimate Fighting Championship (UFC) has agreed a five-year contract extension with its rights-holder in India and the Indian subcontinent, media group Sony Pictures Networks India.
UFC heads back to Sportsnet and TVA, agrees Roku documentary deal
Pay-television broadcasters Sportsnet and TVA Sports have regained English-language and French-language rights, respectively, in Canada to the Ultimate Fighting Championship (UFC), while the mixed martial arts promotion has agreed a documentary series deal with US streaming service Roku.