Ultimate Fighting Championship (UFC)
UFC chief fighting for MMA Olympic inclusion
The head of mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has backed the sport to be added to the Olympic programme.
WME-IMG deal will take UFC to ‘next level’ – White
Ultimate Fighting Championship (UFC) president Dana White has said the mixed martial arts promotion’s takeover by the WME-IMG agency will take it to the “next level” after the deal was formally confirmed this (Monday) afternoon.
UFC sold to investment group led by WME-IMG for $4bn
A group of investors led by the WME-IMG agency has struck a deal to acquire the Ultimate Fighting Championship for approximately $4bn (€3.6bn), according to Dana White, the president of the mixed martial arts series.
UFC breaks into Dutch, Croatian markets with new events
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has today (Friday) announced that it will stage events in Croatia and the Netherlands for the first time this year.
UFC steps up legal action to drive through New York event
The Ultimate Fighting Championship (UFC) has unveiled plans to stage an event in New York next year amid fresh legal action to overturn a ban on professional mixed martial arts (MMA) in the US state.
UFC seeks attendance record with landmark Melbourne event
The Ultimate Fighting Championship (UFC) is targeting a record attendance for a single event after announcing a major new show in Melbourne, Australia.
UFC extends partnership with USA Wrestling
The Ultimate Fighting Championship (UFC) mixed martial arts series has opted to extend its partnership with the USA Wrestling national governing body.
UFC loses EMEA chief Allen
David Allen has stepped down as senior vice-president and general manager of the Ultimate Fighting Championship’s (UFC) Europe, Middle East and Africa (EMEA) division less than six months after being appointed to the role at the mixed martial arts series.
UFC links up with USADA for major anti-doping drive
The Ultimate Fighting Championship (UFC) is to partner with the US Anti-Doping Agency (USADA) as part of a major drug testing programme that will be rolled out across the mixed martial arts series.
UFC secures Korean debut with Seoul event
The Ultimate Fighting Championship (UFC) mixed martial arts series has reached an agreement to stage its maiden event in South Korea.
UFC partners with IMMAF to boost MMA development
Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a partnership with the International Mixed Martial Arts Federation (IMMAF) in an effort to promote the development of the sport at an amateur level.
UFC unveils anti-doping scheme in wake of scandals
The Ultimate Fighting Championship (UFC) has announced a new multi-million dollar anti-doping plan which it says will put it at the forefront of professional sports bodies, in the wake of a string of high-profile suspensions.
UFC promotes Allen to lead EMEA operations
The Ultimate Fighting Championship (UFC) mixed martial arts (MMA) series has promoted David Allen to the position of senior vice-president and general manager of its Europe, Middle East and Africa (EMEA) division.
UFC targets Asian development with new appointment
The Ultimate Fighting Championship (UFC) has appointed Ken Berger as its new executive vice-president and general manager of Asia as part of a move to drive the mixed martial arts (MMA) organisation’s development in the region.
UFC breaks new ground with full-year schedule
The Ultimate Fighting Championship (UFC) mixed martial arts series has made history by announcing a full-year schedule for the first time, with 2015 set to take in 45 events across the US, Canada, Latin America, Europe, Australia and Asia.
UFC serves up promotion for Cook
The Ultimate Fighting Championship (UFC) mixed martial arts series has promoted Garry Cook to the position of chief global officer.
Game On
A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.
VIDEO: UFC’s Gaming Ambition
Watch our Q&A with Keith Ramsdale, EA’s northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal.