Ultimate Fighting Championship (UFC)
TKO posts mixed results in first quarterly earnings
TKO Group, the new Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has announced mixed results in its first quarterly…
UFC to return to China next month with Shanghai event
The Ultimate Fighting Championship (UFC) has announced today (Wednesday) that Shanghai will host a Fight Night event on December 9, in what will be the mixed martial arts promotion’s first visit to the country since before the onset of the Covid-19 pandemic.
Bud Light returns to UFC in record sponsorship deal, AB InBev goes global
The Ultimate Fighting Championship (UFC) has announced that Bud Light will become its official beer in the United States in a multi-year deal that also extends its partnership with AB InBev on a global…
UFC’s Saudi debut event to coincide with PFL launch in kingdom
The battle for mixed martial arts supremacy in Saudi Arabia has begun, with Ultimate Fighting Championship (UFC) set to hold its first event in the kingdom in the first quarter of 2024
UFC adding virtual branding to Octagon in deal with 4D Sight
The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts
Huya sublicenses UFC rights from Migu
Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.
Betclic teams up with UFC in betting, presenting partner role
The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
UFC heading back to Sydney with long-term deal
The Ultimate Fighting Championship (UFC) will return to Sydney for the first time since 2017 after the New South Wales Government reached a four-year, multi-event agreement with the mixed martial arts…
Endeavor unveils TKO as new merged entity for UFC, WWE
The new, publicly listed company that will combine Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) will operate under the name TKO Group Holdings, the Endeavor group has announced
UFC partners with Cosm for immersive PPV event venues
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with tech company Cosm, who will produce and present live UFC Pay-Per-View (PPV) events using immersive 8K technology
Williams hires UFC’s Asencio as chief revenue officer
Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
WWE, UFC consider combined streaming offering following Endeavor takeover
A combined streaming deal for the Ultimate Fighting Championship and World Wrestling Entertainment is a possibility following Endeavor’s takeover agreement for the wrestling promotion.
Norris-Jones promoted to oversee global partnerships for UFC
The Ultimate Fighting Championship mixed martial arts promotion has announced the promotion of Grant Norris-Jones to the position of senior vice-president with oversight of global partnerships
TikTok continues UFC association with expanded content deal
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Logan Paul, KSI’s Prime named global sports drink of UFC
The Ultimate Fighting Championship (UFC) has entered into a multi-year, global partnership with sports drink Prime, which is co-founded by social media personalities turned fighters Logan Paul and KSI