Ultimate Fighting Championship (UFC)
RMC Sport remains UFC broadcast home in France
RMC Sport, the French subscription broadcaster owned by telco Altice, has agreed a multi-year extension to its rights deal for mixed martial arts promotion the Ultimate Fighting Championship (UFC)
Dana White’s Power Slap League TV debut delayed
Move made after video released of UFC president slapping his wife
LaLiga, UFC unveil expansive cross-promotional partnership
LaLiga and the Ultimate Fighting Championship have unveiled a multifaceted, content-focused, and cross-promotional partnership to engage with fans across both sports in North America and Spain.
UFC signs sponsorship with star fighter Poirier
Ultimate Fighting Championship (UFC) has announced a new sponsorship with a brand owned by one of its best-known fighters, Dustin Poirier
UFC expands marketing partnership with Battle Motors
Battle Motors has been named the first-ever official electric commercial truck of the Ultimate Fighting Championship in a multiyear national marketing partnership
Dana White given green light to debut slap fighting league
Ultimate Fighting Championship president Dana White has been given permission to introduce a professional slap fighting league after the Nevada Athletic Commission approved the combat sport as a licensed…
UFC to provide VR events with Meta, adds first-ever legal sponsor
The Ultimate Fighting Championship (UFC) has teamed up with Meta to deliver its events in virtual reality through its streaming service, Fight Pass
Perth to host UFC’s first Australia event since 2019
The Ultimate Fighting Championship has announced plans to return to Australia for the first time since the beginning of the Covid-19 pandemic
UFC adds messaging app IRL to sponsorship portfolio
The Ultimate Fighting Championship (UFC) has signed up group messaging social network app IRL as a new sponsor.
The global deal makes IRL the Official Group Messaging and Fan Chat Platform of UFC
UFC extends Venum outfitter deal ahead of first-ever France event
The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum
UFC taps 4D Sight for virtual advertising trial
The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
UFC Fight Pass launches in Brazil, Band to show free-to-air coverage
The Ultimate Fighting Championship mixed martial arts promotion is launching its Fight Pass OTT subscription service in Brazil, with selected events to also be made available on free-to-air television…
UFC signs print-on-demand merchandise deal with Amazon
The Ultimate Fighting Championship (UFC) has agreed a deal with technology company Amazon to utilise its Merch on Demand platform to offer a new selection of fan gear products
UFC signs BTNature as nutritional partner in China
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
UFC expands DraftKings deal to include gamified NFT rights
The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings
Gate revenue record expected for Singapore venue as UFC returns to Southeast Asia
The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
UFC adds OnePlus as marketing partner
The Ultimate Fighting Championship (UFC) mixed martial arts series has signed a marketing deal with global technology brand OnePlus
UFC strikes new AirAsia sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…