Ultimate Fighting Championship (UFC)
UFC to stage first event in France
The Ultimate Fighting Championship (UFC) will stage its first ever event in France later this year
UFC strikes beer sponsorship deal with Drink West in Australia
The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia
Korea’s CJ ENM finalises multi-year UFC rights deal
South Korean media group CJ ENM has secured exclusive rights to the Ultimate Fighting Championship in South Korea as part of a “multi-year” agreement with the mixed martial arts promotion.
EXCLUSIVE: BT Sport set to seal UFC rights renewal
BT Sport is on the verge of striking a multi-year renewal to continue its coverage of the Ultimate Fighting Championship in the UK and Ireland, warding off interest from DAZN and Sky, SportBusiness understands
UFC to hold first-ever numbered event in Southeast Asia at Singapore Indoor Stadium
The Ultimate Fighting Championship will hold its first ever numbered event in Singapore later this year.
UFC 275 will be staged at Singapore Indoor Stadium on June 12
UFC extends long-term association with Opro
The Ultimate Fighting Championship (UFC) has signed an extension to its global licensing agreement with mouthguard brand Opro
UFC aligns with Skillz for new mobile games
Mobile games platform Skillz has secured a multiyear partnership with the Ultimate Fighting Championship to create UFC-branded competitive mobile games
UFC licensee Memento Group planning US production and distribution centre
The Memento Group (TMG), the global distributor of officially licensed UFC memorabilia, is planning to create a new production and distribution centre in the USA following its global licensing deal with…
UFC signs headwear deal with Tokyo Time
Mixed martial arts promotion the Ultimate Fighting Championship has agreed a long-term headwear partnership with UK brand, Tokyo Time
UFC introduces LED displays around Octagon
The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
UFC, Thorne HealthTech extend global marketing partnership
The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
Setanta acquires UFC rights in 11 Central Asian and Eastern European markets
Pay-television broadcaster Setanta Sports has agreed a three-year deal for exclusive rights to the Ultimate Fighting Championship in 11 countries across Central Asia and Eastern Europe
Bet365 extends UFC deal in UK and Ireland
The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365
UFC secures Manscaped extension
Mixed martial arts organisation Ultimate Fighting Championship (UFC) has signed an extension to its sponsorship contract with men’s personal care brand Manscaped.
Discovery lands UFC rights in the Netherlands, Spain
Media group Discovery has agreed a multi-year deal for rights to the Ultimate Fighting Championship in the Netherlands and Spain
UFC claims ‘historic step forward’ with Gazprom Media rights deal
Gazprom Media has agreed a long-term deal for exclusive television and digital media rights in Russia to mixed martial arts promotion the Ultimate Fighting Championship
Canal Plus strikes UFC deal for markets outside France
Pay-television operator Canal Plus has broadened its sports rights portfolio outside of mainland France by agreeing a multi-year deal with mixed martial arts’ Ultimate Fighting Championship.
Timex signs global UFC sponsorship and licensing deal
Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex