Ultimate Fighting Championship (UFC)
Fitness brand Clmbr adds to UFC’s diverse sponsorship portfolio
Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
Endeavor finds accelerating momentum in its pandemic recovery
The diversified sports and entertainment company, and the parent of UFC, returns to profitability during the third quarter and sees even stronger days ahead. US Editor Eric Fisher reports.
UFC signs wide-ranging deal with Sweet Sweat
The Ultimate Fighting Championship has signed a global deal with athletic performance brand Sweet Sweat
The Memento Group to distribute UFC memorabilia in IMG-brokered deal
The Ultimate Fighting Championship has agreed a multi-year deal making The Memento Group its global distributor of officially licensed UFC memorabilia
UFC, Crypto.com to offer NFTs as part of expanded partnership
Cryptocurrency platform Crypto.com and the Ultimate Fighting Championship have expanded their long-term partnership to include an exclusive line of UFC non-fungible tokens (NFTs).
Crypto
Ex-Liverpool CEO Moore sees future of sports broadcasting in Unity’s ‘metaverse’
Peter Moore has spent his career in video games with the likes of Sega and Xbox, and in football as the chief executive of Liverpool FC. His new role at 3D software developer Unity seeks to combine the two worlds, creating virtual recreations of real sporting events to democratise the viewing experience.
Setanta pins down extension to UFC contract in Ukraine
Pay-television broadcaster Setanta Sports has extended its rights in Ukraine to the Ultimate Fighting Championship mixed martial arts promotion through to the end of 2024
Now TV picks up UFC rights in Hong Kong
Now TV, the media entertainment arm of Hong Kong telco HKT, has acquired rights to the Ultimate Fighting Championship mixed martial arts promotion
UFC signs large-scale deal with Icon Meals
Pact with Texas-based meal provider to focus in part on fighter nutrition
UFC finds new home in Singapore as Fox Sports exit looms
Singapore telco StarHub has acquired broadcast rights to mixed martial arts promotion the Ultimate Fighting Championship
UFC, Modelo extend marketing partnership
The Ultimate Fighting Championship has extended its partnership with Modelo, which was designated the mixed martial arts organization's official beer in 2018
Endeavor earnings swing back to a loss in second quarter
Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing
UFC, Monster Energy extend global partnership
The Ultimate Fighting Championship has extended its global partnership with Monster Energy, which will remain designated the official energy drink of the mixed martial arts promotion
Jose Cuervo signs first tequila sponsorship of UFC
Tequila brand Jose Cuervo has signed a three-year sponsorship with mixed martial arts organisation UFC
Crypto.com continues sponsorship drive with landmark UFC deal
Cryptocurrency platform Crypto.com has made its latest major move in the sports sponsorship market after signing a long-term deal with the Ultimate Fighting Championship mixed martial arts promotion.
Crypto
UFC opens up weight division presenting sponsorships with Battle Motors partnership
The Ultimate Fighting Championship has signed a multifaceted partnership with electric vehicle technology company Battle Motors, which has been designated the organization's official light duty truck as…
UFC agrees betting sponsorship deal with Neds
Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia
Webinar replay | Designing and monetising the next generation of sports streaming services
In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content