Ultimate Fighting Championship (UFC)
Sports holdings play key role in improved Endeavor financials
Newly public company reverses big pandemic-fueled loss to small net gain
Fabacus backs ‘first-of-its-kind’ UFC fan rewards programme, brokered by IMG
The Ultimate Fighting Championship has set what is said to be a first for the sports industry by agreeing a deal with technology start-up Fabacus to launch a global consumer rewards programme for fans…
O’Toole: Reebok will flourish away from ‘big brother’ Adidas
Sportswear giant Adidas announced plans in spring to divest itself of its Reebok subsidiary. Reebok president Matt O'Toole explains why a sale is in the smaller brand's interests and why he believes sports sponsorship remains an important part of its marketing strategy.
UFC joins Socios.com as fan token offering expands in the US
Blockchain provider Chiliz has signed up the Ultimate Fighting Championship mixed martial arts organisation to launch UFC fan tokens on the mobile app Socios.com
Shapiro: Endeavor IPO will provide flexibility, cut debt and accelerate growth plans
Endeavor’s initial public offering will generate funds to provide “flexibility” over how the business is run, pay down debt and enable further acquisitions, according to Mark Shapiro, president at the s…
UFC expands PPV coverage in New Zealand with Spark deal
The Ultimate Fighting Championship (UFC) mixed martial arts series has expanded its presence in New Zealand through a new rights deal with telco Spark
Endeavor sets targets for revived IPO
Updated prospectus details new company valuation of more than $10bn
UFC to build Howler Head’s presence in whiskey market
The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey
Endeavor looks to buy rest of UFC as part of IPO bid
Buyout of shares it doesn't already own key part of revived plan to go public
UFC reaps rewards of China investment with Migu deal
China is a top priority for MMA's Ultimate Fighting Championship in terms of international expansion. SportBusiness speaks to Kevin Chang, the UFC’s senior vice-president, Asia-Pacific, about how the promotion aims to succeed in the region.
Kevin McCullagh | UFC deal shows how the terms of engagement in China have changed
SportBusiness Asia editor Kevin McCullagh says risks abound for international sports properties in China in 2021, but the UFC’s trend-bucking media-rights deal with Migu has underlined some best practice.
UFC to host full-capacity crowd for first time since pandemic
The Ultimate Fighting Championship has announced that UFC 261 on April 24 in Jacksonville, Florida, will not have a limit on fan attendance
UFC leans in to CBD sponsorship with Love Hemp
The Ultimate Fighting Championship (UFC) has signed up cannabidiol (CBD) and Hemp product specialists Love Hemp as a global sponsor.
The five-year, multi-million dollar deal will run from June 1 2021
UFC signs up crypto casino Stake to new sponsorship category
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
UFC, DraftKings strike wide-ranging sports betting partnership
The Ultimate Fighting Championship has secured a wide-ranging partnership with DraftKings, which has been designated the mixed martial arts promotion's first-ever official sportsbook and daily fantasy…
UFC agrees wide-ranging rights deal with Migu in China
Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…
UFC strikes multiyear agreement with TikTok
MMA property looks to expand social media presence
Panini to replace Topps as UFC’s exclusive trading card licensee
Trading card and sports sticker manufacturer Panini has been awarded an exclusive global trading card licensing agreement for mixed martial arts’ Ultimate Fighting Championship.