Ultimate Fighting Championship (UFC)
Eleven retains grip on UFC rights in Belgium
Subscription broadcaster Eleven has retained rights to mixed martial arts’ Ultimate Fighting Championship in a ‘multi-year’ agreement.
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RMC Sport renews UFC commitment following lifting of broadcast ban
RMC Sport, the French subscription broadcaster owned by telco Altice, has signed a new rights deal for mixed martial arts’ Ultimate Fighting Championship in the wake of the lifting of the MMA broadcast b…
UFC names Zappos.com official US licensing partner
The Ultimate Fighting Championship has entered into a multiyear partnership with US online clothing retailer Zappos
Ex-UFC fighters given boost in lawsuit against Endeavor-owned promotion
A group of former Ultimate Fighting Championship (UFC) athletes have been given a boost in their lawsuit against the Endeavor-owned mixed martial arts promotion after a federal judge granted the case class-action…
Abu Dhabi Media launches specialist combat channel
Pay-television broadcaster Abu Dhabi Media has launched a specialist combat sports channel, Abu Dhabi Fight, which is exclusively available via telco Etisalat
Sports sponsorships transform Hyperice’s profile and spur dramatic growth
Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports
IMG Arena’s UFC Event Centre debuts on Rush Street betting sites
Rush Street Interactive, the US-based betting and online casino company, has incorporated the UFC Event Centre, the UFC’s first-ever live betting data product, into its offering in a tie-up with IMG A…
UFC, Snapchat agree ‘multi-year’ extension of global content deal
Mixed martial arts promotion UFC has agreed a “multi-year” extension of its global content agreement with social-media platform Snapchat.
UFC could have spectators at Fight Island events
The Ultimate Fighting Championship could have spectators present for upcoming events at Fight Island in Abu Dhabi
Promoters await CSA ruling on French MMA broadcasts
Mixed martial arts promotions are awaiting a fresh ruling from French media regulator the Conseil supérieur de l'audiovisuel (CSA) after Bellator was forced to resort to live streaming its highly-awaited …
O2 Industries sponsors UFC to promote face masks and respirators
Mixed martial arts organisation UFC has signed a multi-year global sponsorship with O2 Industries, which will provide UFC athletes with respiratory protection products for every UFC event
Hyperice named UFC’s official recovery technology partner
The Ultimate Fighting Championship has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization's official recovery technology partner
UFC confirms return to Abu Dhabi’s “Fight Island” for UFC 253 and UFC 254
The Ultimate Fighting Championship has confirmed its return to Fight Island with five events in September and October, including two pay-per-view cards and three Fight Nights.
UFC sees Oura Health deal as key tool in Covid-19 era
The Ultimate Fighting Championship has signed a multi-year deal with Finnish health technology company Oura Health, with the agreement being looked upon as a means to aid the US mixed martial arts promotion…
UFC and Chinese Olympic Committee join forces to prepare athletes
Mixed martial arts organisation UFC and the Chinese Olympic Committee have announced a multiyear agreement for UFC to help prepare Chinese athletes for the 2020 Tokyo Olympic Games and 2022 Beijing Winter…
Nent adds UFC rights to Icelandic offering
Nordic Entertainment (Nent) Group has acquired rights to the Ultimate Fighting Championship, the Endeavor-owned mixed martial arts promotion, in Iceland
UFC launches Fight Pass in Japan
Ultimate Fighting Championship has launched its direct-to-consumer OTT service UFC Fight Pass in Japan.
The service offers an interface and event commentary in Japanese, and localised content
UFC, ACX Music partner to create music streaming app
Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app "UFC Ultimate Sound.