United States Golf Association (USGA)

Golf
Sponsorship & Marketing

Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record
Golf
Events

The Riviera Country Club, in Pacific Palisades, California, has been selected to host the 2031 US Open on the back of the golf major’s successful return to the Los Angeles market after 75 years.
Golf
Media

NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6
Golf
Media

NBC Sports has cut its commercial breaks by 30 per cent during live US Open coverage to reduce interruptions following complaints from viewers last year, while offering a record number of linear hours…
Golf
Sponsorship & Marketing

The United States Golf Association has announced a multi-year extension with Cisco as the official technology partner of the USGA and its championships
Golf
Media

UK pay-television broadcaster Sky Sports has agreed a three-year extension to its rights deal with the United States Golf Association (USGA), a contract that includes men’s and women’s majors the U.S. Op
Golf
Sponsorship & Marketing

The US Women’s Open’s landmark presenting sponsorship deal with ProMedica has been ended after just one year amid the US healthcare organisation’s financial difficulties. T
Golf
Governance

The United States Golf Association has launched a development program to provide a "unified pathway" to professional golf for American junior golfers irrespective of their backgrounds
Golf
Events

Winged Foot Golf Club in Mamaroneck, New York, has has been selected by the United States Golf Association as the host site for the 2028 US Open championship.
Golf
Sponsorship & Marketing

ProMedica’s 10-year sponsorship of the United States Golf Association (USGA), from 2022 to 2031, signed in January, has underscored the growing value of the women’s golf majors.
Golf
Media

Pay-television broadcaster Eurosport acquired the exclusive rights in India for this year's US Open golf major in a one-year deal
Golf
Media

Veritone, the US-based artificial intelligence technology company making increasing moves in the sports sector, has widened its agreement with the United States Golf Association to include the programmatic…
Golf
Events

The United States Golf Association has added Pebble Beach, one of the most iconic golf courses in the world, as its third "anchor" site, joining Oakmont Country Club and Pinehurst Resort & Country Club
Golf
Events

Oakland Hills Country Club, in Bloomfield Hills, Michigan, has been selected as the host site for the 2034 and 2051 US Open golf majors, the United States Golf Association has announced
Golf
Finance & Law

The US Women's Open prize fund is doubling from $5.5m (€4.85m) to $10m this year thanks to the major golf tournament's long-term presenting sponsorship deal with Ohio-based healthcare company ProMedica.
Golf
Industry Moves

Former Ladies Professional Golf Association chief commercial officer Jon Podany has been appointed to the same role at the United States Golf Association
Golf
Events

The United States Golf Association has added Oakmont Country Club as its second 'anchor' site, joining Pinehurst Resort & Country Club
Golf
Sponsorship & Marketing

Business insurance brand Sentry have signed a five-year global sponsorship agreement with the United States Golf Association, the US golf governing body