Volkswagen
DFB renews major Volkswagen sponsorship, adds Klarna
The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.
EXCLUSIVE: Volkswagen will not sponsor Euro 2024 in Germany, citing need for ‘cost discipline’
Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.
Volkswagen Canada renews CPL sponsorship to 2028
The Canadian Premier League has renewed its sponsorship deal with Volkswagen Canada for five years until 2028
VW set to give go ahead for Audi and Porsche to join F1
Automotive giant Volkswagen is reportedly set to give the green light for two of its brands – Audi and Porsche – to enter the Formula One motor racing series.
Uefa cites ‘local legislation’ for blocking of Euro 2020 sponsors’ rainbow colours
Uefa prevented sponsors using the rainbow LGBTQ colours at the two Euro 2020 quarter-final matches in Azerbaijan and Russia due to “local legislation”, according to European football’s governing body.
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