Winners Alliance
Winners Alliance appoints Team Playmaker agency to seek collective athlete deals
Winners Alliance, the organisation that represents the collective IP of athletes, has appointed Team Playmaker, a new sales, marketing and sponsorship agency founded by former CSM executives Matt Grandis and Ross Meltzer, as its official partnership development agency.
Winners Alliance welcomes $40m in new funds from existing investors
Existing investors Pershing Square Foundation and Prysm Capital are among those injecting fresh funding.
Winners Alliance adds Euroleague players’ collective commercial rights to portfolio
Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Winners Alliance to manage cricketers’ collective commercial rights
Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).
Nassar to lead PTPA and new commercial arm for tennis players
Trade association for tennis pros and new for-profit entity gain $26m in funding