Women's National Basketball Association (WNBA)
WNBA hires PBA chief executive Edison as inaugural chief growth officer
The Women's National Basketball Association has appointed Colie Edison as the league's inaugural chief growth officer, a move which begins on January 31
Nashville Sports Authority to explore local interest in women’s pro sports team
The Metro Nashville Sports Authority is ramping up its efforts to potentially bring a women's professional sports franchise to the Tennessee city.
Adidas, NBA extend global marketing partnership
Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal
NBA signs first league-level cryptocurrency deal with Coinbase
Pact with exchange platform adds to team-level activity in fertile space
NBA renews ties with long-running sponsor American Express
Financial services giant to remain official card of the league
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
Amazon Prime Video India secures rights for remainder of WNBA 2021 season
Amazon Prime Video has acquired the exclusive media rights in India for the second half of the Women’s National Basketball Association (WNBA) 2021 season.
Buzzer continues expansion with WNBA partnership
Buzzer, the startup live sports mobile app, has continued its expansion by securing a deal with the Women's National Basketball Association to distribute live game content on its platform
2K places WNBA star Parker on special edition NBA game cover
Decorated athlete is first female to reach cover of famed video game franchise
Eric Fisher | Women’s pro leagues hit key inflection point
SportBusiness' US editor looks at the meteoric business growth over the past year for several North American pro women's leagues and how they are closing the gap compared to their male counterparts
Phoenix Mercury secures landmark Bally’s sports betting deal
The Women's National Basketball Association's Phoenix Mercury has secured a landmark sports betting partnership with US casino operator Bally's Corp
WNBA to stage 2021 All-Star Game in Las Vegas with new format
The Women's National Basketball Association has announced that its 2021 All-Star Game will held at Michelob Ultra Arena in Las Vegas, Nevada, on July 14
Davyeon Ross on finding new insights and new markets in sports analytics
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Davyeon Ross, co-founder and president of ShotTracker, a sports technology and data and analytics company providing real-time basketball statistics and insights. Eric and Chris also discuss Major League Baseball’s recent domestic rights extension with ESPN, the National Football League’s release of its 2021 regular season game schedule, the pending sale of Major League Soccer’s Orlando City SC, the start of the 25th season of the Women’s National Basketball Association, and the appointment of George Kliavkoff as the Pac-12 Conference’s new commissioner.
WNBA, Amazon strike multiyear global streaming deal
Tech giant Amazon has expanded its sports streaming portfolio in a multiyear partnership with the Women’s National Basketball Association, which gives Prime Video exclusive global streaming rights to 16…
WNBA, Google secure expansive ESPN-focused partnership
The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…
US sports industry pushes for healing after Chauvin verdict
Dozens of teams and leagues look to advance cause of racial justice
WNBA increasingly eyes future expansion
Commissioner Engelbert looks to accelerate league's current growth wave
Molson Coors-Sparks deal is first of its kind in WNBA history
"All-encompassing" beverage deal to showcase full portfolio of brands