Women's National Basketball Association (WNBA)
WNBA extends partnership with FanDuel
The North American Women’s National Basketball Association (WNBA) has extended its partnership with daily fantasy sports (DFS) operator FanDuel.
WNBA engages Sylvain Labs to reimagine commercial strategy
The Women’s National Basketball Association (WNBA) has joined forces with innovation and brand design consultancy Sylvain Labs to develop a long-term growth strategy and identify new marketing opportunities.
North American women’s leagues form new SheIS project
Eight leading sports organisations from across North America have joined forces on a new initiative designed to increase each other’s resources, viewership and attendance, as well as attract new players to female sports.
WNBA’s San Antonio team moves to Vegas
The Women’s National Basketball Association (WNBA) has approved the relocation of the San Antonio Stars to Las Vegas, with the franchise to begin playing in Nevada from the 2018 season.
WNBA hires Coca-Cola exec as new president
North America’s Women’s National Basketball Association (WNBA) has appointed Lisa Borders as its new president.
WNBA searches for new leader as Richie steps down
Mark Tatum, deputy commissioner of the National Basketball Association (NBA), is to become president of the Women’s National Basketball Association (WNBA) sister league on an interim basis, following confirmation that Laurel Richie will step down from the role.
WNBA’s Shock lined up for Dallas-Fort Worth move
Bill Cameron, the majority owner of WNBA basketball franchise Tulsa Shock, has announced plans to relocate the women’s team from its current Oklahoma home to the Dallas-Fort Worth area of Texas.
WNBA launches new social responsibility programme
The Women’s National Basketball Association (WNBA) has become the first professional sports league in North America to establish an integrated marketing, media, grassroots and social responsibility programme.
Dodgers owners step forward to secure LA’s WNBA franchise
NBA basketball legend Earvin “Magic” Johnson and controlling owner of the Los Angeles Dodgers MLB baseball franchise, Mark Walter, have reached an agreement to acquire Women’s NBA team Los Angeles Sparks – a move that is set to ensure the future of the franchise in the city.
Ownership group gives up WNBA franchise
Laurel Richie, president of the Women’s National Basketball Association (WNBA), has confirmed that the Los Angeles Sparks' ownership group has given up control of the franchise.