Women's Tennis Association (WTA)

Tennis
Sponsorship & Marketing

Rolex has expanded its relationship with the Women's Tennis Association by joining its roster of Global Partners in a major new sponsorship unveiled today.
Tennis
Media

The WTA Finals, the season-ending WTA Tour tournament, has returned to Chinese linear television for the first time since the Peng Shuai controversy in November 2021
Tennis
Media

WTA Tour broadcast coverage has returned to the Middle East and North Africa following a near three-year blackout with DAZN committing to free streaming until the end of the 2024 season, SportBusiness…
Tennis
Media

Rights sales processes are being issued in Mena for WTA Tour and Fiba basketball, SportBusiness understands, as DAZN’s Broadcast Partnerships arm seeks to maximise the impact of major events in the region and end the Tour blackout.
Tennis
Governance

The ATP and WTA are understood to have reached consensus on key issues that would enable the two entities to combine their commercial interests, paving the way for a historic merger.
Tennis
Events

The Women’s Tennis Association (WTA) has announced its season-ending WTA Finals will be staged in the Saudi capital Riyadh after it agreed a three-year deal with the Saudi Tennis Federation (STF).
Tennis
Governance

The Women’s Tennis Association (WTA) is seeking a new CEO amid a major restructure of its senior leadership that will see a change in role for Steve Simon and the departure of president, Micky Lawler.
Tennis
Industry Moves

WTA Ventures, the new commercial arm of the Women’s Tennis Association, has hired the World Surf League’s chief marketing officer, Sarah Swanson, as its chief brand officer, along with making two more additions to the team.
Tennis
Sponsorship & Marketing

Gaming company FanDuel has signed a multi-year extension to its agreement with the Women’s Tennis Association (WTA).
Tennis
Governance

The Women’s Tennis Association (WTA) has confirmed its return to China for the first time since 2019 due to a combination of the Covid-19 pandemic and the Peng Shuai scandal.
Tennis
Events

The Women’s Tennis Association (WTA) is moving the location of its San Jose tournament to Washington DC to operate as a combined event from 2023.
Tennis
Industry Moves

Marina Storti, the experienced Sky broadcast executive, has today (Tuesday) been announced as the chief executive of WTA Ventures, the new commercial entity formed following the Women's Tennis Association's…
Tennis
Events

The Women’s Tennis Association (WTA) will stage events in China this year, ending a boycott of the country that began in late 2021 due to concerns over the welfare of former player Peng Shuai.
Tennis
Industry Moves

The Women’s Tennis Association has named the board members of WTA Ventures, the new commercial entity formed following its investment deal with CVC Capital Partners, with Simon Denyer and Gemma Wright r…
Tennis
Finance & Law

The Women’s Tennis Association (WTA) has today (Tuesday) announced the closing of its agreement with CVC Capital Partners that will see the private equity company invest in a new commercial vehicle for t…
Tennis
Sponsorship & Marketing

The Women's Tennis Association (WTA) has announced a new multi-year global sponsorship deal with US bank Morgan Stanley. 'Global Partner' is the second tier of WTA sponsorship below 'Title Partner'
Tennis
Media

Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands
Tennis
Events

The Women’s Tennis Association (WTA) has established a Middle East swing on its 2023 calendar with the announcement that Abu Dhabi will host its first ongoing sanctioned tour event.