Women's Tennis Association (WTA)
The Five-Year Plan
Owen Evans spoke to Stacey Allaster, CEO of the WTA, about her $525m blueprint for how fans will watch women’s tennis over the next five years.
Wuhan Plan
Ahead of its second edition, organisers of tennis’ Wuhan Open is tripling the size of its host venue to 15,000 seats – more than all four grand slam showpiece courts. Elisha Chauhan asks if it is too much, too soon.
WTA increases Asian presence in 2016 calendar
The Women’s Tennis Association has announced its schedule for 2016, where there will be nine tournaments staged across mainland China, Hong Kong and Taiwan.
Wozniacki the new lady for Godiva
Tennis star Caroline Wozniacki has agreed to become a global celebrity ambassador for premium chocolate brand Godiva.
IMG extends data partnership with ATP and WTA
The IMG agency has extended its agreements with the Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) to remain as the exclusive distributor of live scoring fastpath data for the premier tours in men’s and women’s tennis until 2020.
Lawler appointed WTA president as body explores new team event
Respected tennis executive Micky Lawler has been appointed as the new president of the Women’s Tennis Association (WTA).
Zhuhai to host new WTA Elite Trophy
The Women’s Tennis Association has announced that the Chinese city of Zhuhai will host the first edition of its new Elite Trophy singles and doubles event, which will replace and revamp its Tournament of Champions for those players who fail to qualify for the WTA Finals.
Fast Track to support Singapore switch for WTA Finals
The Women’s Tennis Association has appointed sports marketing agency Fast Track to help drive interest in its season-ending event in Singapore, following the WTA Finals’ move from the Turkish city of Istanbul.
WTA eyeing launch of ‘World Cup’ team tournament
Women’s Tennis Association (WTA) chairman and chief executive Stacey Allaster has said the organisation is exploring the introduction of a World Cup-style team tournament that could be launched as soon as 2017.
WTA unveils new grass-court event in Mallorca
The Women's Tennis Association (WTA) board of directors has approved the introduction of a new grass-court international tournament in 2016 in Mallorca, Spain.
WTA rebrands season finale
The Women’s Tennis Association has elected to mark the shift of its season-ending WTA Championships from Istanbul to Singapore by rebranding it as the WTA Finals.
WTA serves up first with Vixlet partnership
The Women’s Tennis Association (WTA) has become the first international sports league to agree a strategic partnership with the Vixlet technology platform.
WTA embarks on marketing growth plan
The Women’s Tennis Association (WTA) has announced a new three-year plan designed to transform its marketing operation into a digital and mobile centric editorial and publishing organisation, making two senior-level appointments to help drive this change.
Singapore Sports Hub: Star Attraction
Who will be using the Sports Hub and what type of major events will be held there? Elisha Chauhan spoke to the venue’s operators to find out.
WTA tournament switches from Paris to Toulouse
The French Tennis Federation (FFT) has announced that women’s tournament the Open GDF Suez will move from Paris to Toulouse next year.
Progressive wins WTA marketing pitch
The Progressive Sports and Entertainment Marketing agency has won a competitive pitch to deliver a consumer engagement activity for the Women’s Tennis Association.
Singapore set to welcome expanded WTA Championships
The Women’s Tennis Association has announced a revamp of its WTA Championships as the season-ending event prepares to move from Istanbul to Singapore this year.
Wozniacki returns to Babolat
Former world No.1 tennis player Caroline Wozniacki has returned to the Babolat stable after signing an undisclosed deal with the tennis equipment manufacturer.