World Athletics

Athletics
Media

Infront has tied down more media rights business in athletics in a two-edition deal to sell international broadcast rights to the new World Athletics Ultimate Championship
Athletics
Sponsorship & Marketing

World Athletics has added a further Japanese brand to its sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company supply electric vehicles at the 2025 World Athletics Championships in Tokyo.
Athletics
Finance & Law

World Athletics' revenue dipped slightly in 2023, despite the hosting of the flagship World Athletics Championships in Budapest, Hungary during the 12-month period and the receipt of payments from the Russian Athletics Federation (RusAF) related to doping scandals.
Athletics
Governance

World Athletics’ plans to award prize money for gold medalists at the Olympic Games have been described as “discriminatory” by Spyros Capralos, president of the European Olympic Committees.
Athletics
Media

The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.
Athletics
Sponsorship & Marketing

Chinese electric car brand Zeekr is looking to fill major marketing and brand positions in Europe as it backs an awareness drive that includes sponsorship of the Diamond League
Multi-sport
Governance

World Athletics has stood firm on its decision to remunerate gold medallists at the Olympic Games in the wake of strong criticism from rival international federations, the latest coming today (Friday)…
Multi-sport
Governance

World Athletics and its president Sebastian Coe is facing criticism from fellow international federations for the way it handled last week's announcement that it will be ringfencing a share of its Olympic revenues to reward gold medal winners at the forthcoming Games in Paris.
Athletics
Governance

World Athletics has taken the unprecedented step of ringfencing a share of its Olympic revenues to reward gold medal winners at the Games
Athletics
Events

UK Sport and UK Athletics are drawing up a plan to bid for the 2029 World Athletics Championships, with London being eyed as the host city.
Athletics
Media

The Marketing & Media Solutions agency and PC Plus Group have secured media rights in sub-Saharan Africa for all World Athletics Series events from 2024 to 2029 in a deal with Eurovision Sport.
Athletics
Sponsorship & Marketing

World Athletics has named the nutritional supplements and snacks company Morinaga as the sixth Japanese sponsor of the World Athletics Championships to be held in Tokyo in 2025.
Athletics
Finance & Law

Investment conversations that continue to be held by World Athletics are with global players and are being sparked by ongoing revamps to the sport to maintain its audience engagement, according to Sebastian…
Athletics
Events

The World Athletics Council has selected Beijing to host the 2027 World Athletics Championships
Athletics
Sponsorship & Marketing

World Athletics today announced electronics giant Sony as a new sponsor on a three-year term, the latest in a string of Japanese brands supporting the governing body.
Athletics
Industry Moves

World Athletics has today (Monday) appointed Marton Gyulai as its director of competition and events, fresh off the back of the official helping to deliver a widely acclaimed 2023 World Athletics Championships in Budapest.
Athletics
Sponsorship & Marketing

World Athletics has announced a new global sponsorship deal with UK management consulting firm Deloitte on the eve of the 2023 world championships in Budapest.
Athletics
Governance

Sebastian Coe has been re-elected president of World Athletics, the sport's governing body, for a third and final term and despite his time in office having been dominated by reform and displays of strong…