World Rugby

Rugby Union
Governance

Australia's Brett Robinson has set out his stall to create the “right culture to deliver commercial outcomes for a contemporary global sport” after being elected chair of World Rugby.
Rugby Union
Licensing & Merchandising

World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.
Rugby Union
Sponsorship & Marketing

Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.
Rugby
Host Broadcast & Production

Host Broadcast Services, the Infront-owned sports broadcast production company, will continue to produce the host broadcast for all Rugby World Cups through to 2029
Rugby Union
Finance & Law

South African Rugby is close to finalising the sale of part of its commercial rights to an American investment firm, while World Rugby is also looking to tap private money to grow the sport in the US.
Rugby Union
Media

Women’s rugby union is set to earn a viewership boost for the 2025 women’s Rugby World Cup, with all matches available exclusively on BBC platforms. 
Rugby Union
Sponsorship & Marketing

World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.
Rugby Union
Media

World Rugby is increasingly looking to unbundle commercial rights to the women’s game, following similar steps taken by Fifa and Uefa in recent years, but believes that bundled rights deals “still make sense” in certain markets.
Rugby Union
Media

France 2023 was the most-watched Rugby World Cup of all time, governing body World Rugby declared today (Tuesday). The tournament, won by South Africa, achieved 1
Rugby Union
Events

World Rugby has today (Tuesday) approved the launch of a new competition for men’s international teams as part of a wide-ranging reform of the calendar that will also include an expansion of the World Cup to 24 teams in 2027.
Rugby Union
Sponsorship & Marketing

Japanese electronics and electrical equipment manufacturing company, Mitsubishi Electric, has become the latest sponsor with existing ties to World Rugby opting to expand its association through wide-ranging backing of the women’s game.
Rugby Union
Media

Revamped content formats and platforms are at the heart of World Rugby’s push to change the game’s image over the course of the tournament, and it hopes that RugbyPass TV, its revamped D2C OTT service, can play its part in the reconnection.
Rugby Union
Media

World Rugby has moved to plug gaps in the sport's global reach through the launch of free streaming platform RugbyPass TV in time for next month's Rugby World Cup
Rugby Union
Media

The forthcoming Rugby World Cup in France is to be streamed exclusively in the Middle East and North Africa (Mena) by Starzplay, the subscription video-on-demand OTT service in the region
Rugby Union
Events

World Rugby and the Rugby Football Union (RFU) have named the eight venues that will host England’s staging of an expanded Rugby World Cup in 2025, with the goal of creating the most accessible edition of the women’s national team tournament to date.
Rugby Union
Media

Sky New Zealand has announced that 12 matches from the 2023 Rugby World Cup will be simulcast on news platform Stuff, with the pay-television operator appearing to favour the tie-up plus coverage on its…
Rugby Union
Media

Tributes have been received from across the sports industry for Chris Synnott, World Rugby’s head of broadcast and media rights, following his recent passing at the age of 51.
Rugby Sevens
Events

World Rugby has announced the rebranding of its World Rugby Sevens Series to the HSBC SVNS, with the financial services group extending as main sponsor as the governing body seeks to transform the series…