World Snooker Tour

Snooker
Events

Pressure has increased on The Crucible Theatre in Sheffield, home to snooker's showpiece World Championship, after the sport's powerbrokers moved a top event to Asia, citing bigger audiences and higher…
Snooker
Sponsorship & Marketing

World Snooker Tour (WST) has awarded title rights to The Masters to existing sponsor Johnstone's Paint rather than further expand its commercial portfolio through owner Matchroom's growing global ties.
Snooker
Sponsorship & Marketing

Castore, the UK sportswear brand, is continuing to broaden its sports portfolio, today (Friday) entering into a five-year deal with the World Snooker Tour (WST)
Snooker
Events

Snooker is the latest sport to fall under the spell of Saudi Arabia, with an invitational event to debut in Riyadh in March featuring an innovative new concept
Snooker
Fan Engagement

Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
Snooker
Sponsorship & Marketing

Gambling company BetVictor has extended a deal that sees it serve as title sponsor of a host of tournaments that comprise the bonus race on the World Snooker Tour (WST)
Snooker
Media

The BBC, the UK public-service broadcaster, set a new streaming record for its coverage at this year's Cazoo World Snooker Championship
Snooker
Events

The World Snooker Tour (WST) has announced its return to mainland China, a key commercial market for the sport, for the first time since 2019 with the scheduling of a minimum of three tournaments this…
Snooker
Sponsorship & Marketing

The World Snooker Tour (WST) has signed crypto casino and sportsbook Duelbits as the new title sponsor of three of its events – the World Grand Prix, Players Championship and Tour Championship.
Snooker
Sponsorship & Marketing

Online car retailer Cazoo has completed the set of title sponsorships of snooker’s Triple Crown Series by agreeing a multi-year deal for the World Snooker Championship.
Snooker
Sponsorship & Marketing

The World Snooker Tour (WST) has expanded its sponsorship contract with online automotive retailer Cazoo to include title rights to the British Open tournament
Snooker
Sponsorship & Marketing

Gambling company BetVictor has strengthened its association with World Snooker Tour by agreeing a deal to title sponsor the 2021-22 Home Nations and European Series, which encompass four events apiece
Industry Moves

Barry Hearn is to step down as chairman of the Matchroom Sport agency and associated companies with son Eddie Hearn to assume the role
Football
Events

Up to 20,000 spectators could be allowed into one of next month's FA Cup semi-finals as part of plans by the UK government to use the game as a pilot event to trial the safe return of large numbers of…
Snooker
Sponsorship & Marketing

The World Snooker Tour has lessened its dependency on the betting sector with the signing of online automotive retailer Cazoo as the title sponsor of a leading trio of events
Darts
Media

Leading darts and snooker events will continue to enjoy exposure on free-to-air broadcaster ITV in a new agreement
Snooker
Events

The World Snooker Tour has announced The Masters, its biggest invitational event, has been moved from London’s Alexandra Palace to the Arena MK in Milton Keynes so that strict Covid-19 safety measures c…
Snooker
Events

World Snooker Tour has unveiled the WST Pro Series, a new tournament which will join the sport’s calendar for the 2020-21 season.