World Surf League
World Surf League signs EMEA agency, Oakley becomes global sponsor
The World Surf League (WSL) has agreed a deal with the Front Foot Agency (FFA) to drive commercial growth in Europe, the Middle East and Africa, while product design and sports performance company Oakley…
Rip Curl to title sponsor new World Surf League champions decider
Surfing sportswear brand Rip Curl has signed a three-year title sponsorship with the World Surf League for the WSL Finals, the new one-day competition that will decide the men's and women's world surfing…
MKTG and World Surf League Australia announce collaboration
Sports and lifestyle marketing agency MKTG Sports & Entertainment has announced a new agreement with the Australian arm of the World Surf League to support the commercial growth of the governing body for…
World Surf League extends Australian rights deal with Seven
The World Surf League has renewed its broadcast agreement with Australian free-to-air commercial broadcaster Seven through 2021
World Surf League season called off, new format unveiled for 2021
The World Surf League has called off the 2020 season in the wake of the global Covid-19 pandemic and unveiled a new format for the 2021 campaign
World Surf League sponsor Hydro Flask steps up to global level
The World Surf League (WSL) has renewed and increased the scope of its sponsorship deal with insulated water bottle specialists Hydro Flask
World Surf League lands free-to-air exposure on Seven
Australian commercial broadcaster Seven has acquired exclusive free-to-air live and highlights rights to the 2020 edition of the World Surf League
World Surf League adds Sky NZ as broadcaster and event sponsor
Pay-television broadcaster Sky Sport New Zealand has signed a wide-ranging sponsorship and media-rights deal with the World Surf League
Goldschmidt steps down as World Surf League CEO
Former content chief Erik Logan to assume CEO role for surfing property
Havaianas goes deeper into surfing with global WSL deal
World Surf League (WSL) has signed a two-year global partnership with Brazilian flip-flop and beach shoe brand Havaianas
World Surf League partners with ABC for reality show
The World Surf League is partnering with US television network ABC to create a reality competition series, which will give participants the chance to compete on the WSL World Tour
WSL signs up Lululemon as women’s season finale title sponsor
World Surf League (WSL) has added athletic apparel retailer Lululemon as title sponsor of the final event of its women’s championship tour season.
WSL clarifies stance as it teams up with consumer cannabidiol brand
The World Surf League has entered into a sponsorship agreement with consumer cannabidiol (CBD) brand cbdMD and moved to clarify its stance on the use of CBD among athletes
World Surf League heightens sustainability push
The World Surf League this week is rolling out a series of environmental initiatives to tie into the June 8 World Oceans Day, including a commitment to make its operations globally carbon neutral by the…
World Surf League hires former Disney exec to lead wave technology business
The World Surf League (WSL) has appointed former Disney executive Nick Franklin as president of its Kelly Slater Wave Company (KSWC) operation.
World Surf League forms new competition to mark event hosting landmark
The World Surf League (WSL) has formed a new team event to mark its first major competition at a facility utilising artificial wave technology.
ISA and WSL agree pact for surfing’s Olympic Games debut
The International Surfing Association (ISA) has reached an agreement with the World Surf League (WSL) on how athlete participation will be devised for the sport’s summer Olympic Games debut in 2020.
World Surf League to acquire Slater’s wave technology firm
WSL Holdings, parent company of the World Surf League (WSL), has agreed a deal to acquire a majority stake in the wave technology company formed by legend of the sport Kelly Slater, with the acquisition intended to boost the growth of high-performance surfing around the world.