WRC Promoter
WePlay hired to drive OTT subscriptions for WRC
The World Rally Championship motorsport series has appointed sports marketing agency WePlay to help drive subscriptions to its over-the-top streaming platform
WRC sees audience increase in opening rounds of 2020 season
Audiences for the opening three rounds of the 2020 FIA World Rally Championship season have increased by 15 per cent on those from 2019, according to analytics provider Nielsen Sports
Champion signs World RX deal, Toyota takes leading role with WRC esports
The World Rallycross Championship has named Champion Lubricants as its Official Lubricant Partner for the forthcoming 2020 season and in 2021
Dentsu closes in on free-to-air WRC deals in Japan
The Dentsu agency is in the process of finalising FIA World Rally Championship sublicensing agreements in Japan with terrestrial broadcasters NHK and TV Asahi, SportBusiness understands
WRC Promoter managing director Ciesla steps down
WRC Promoter, the commercial operator behind the World Rally Championship, has announced that its chief executive and managing director Oliver Ciesla is to step down from his position in June
ITV retakes WRC highlights rights in the UK
UK commercial broadcaster ITV has acquired highlights rights to the FIA World Rally Championship from 2020 to 2022, bringing coverage back to the broadcaster for the first time since 2015
Rome set to stage new Motorsport Games
Motorsport’s world governing body, the Fédération Internationale de l’Automobile (FIA), has announced that Rome will host a new event dubbed the Motorsport Games later this year.
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