XFL
XFL, USFL merge to form United Football League
The XFL and USFL American football competitions have officially announced their merger, with the newly launched United Football League (UFL) scheduled to begin in March.
XFL and USFL ‘in talks’ to merge spring football leagues
Professional American football leagues, the XFL and USFL, are looking to merge and create one unified alternative, spring football league
XFL, Under Armour pen multi-year sponsorship
The XFL has signed a 'multi-year' sponsorship deal with Under Armour that sees the sportswear company become an official Founding Corporate Partner of the league
XFL suffers low ratings upon relaunch
The third edition of the XFL, a spring alternative American football league, has underperformed in its opening broadcasts of the season.
The league holds a broadcast deal with Disney and ESPN
Genius Sports secures betting data deal with XFL
Genius Sports has landed a deal with the XFL as its official betting data distribution partner and free-to-play provider as the league heads into its rebooted season after a three-year absence
Sport1 acquires XFL rights in German-speaking countries
German sports broadcaster Sport1 has acquired rights to the United States’ newest professional American football league, the XFL, in Germany, Austria and Switzerland for the next two years.
XFL’s Vegas Vipers to play home games at Cashman Field
The XFL's Vegas Vipers will play home games at the 10,000-capacity Cashman Field, which is predominantly the home venue of United Soccer League Championship club Las Vegas Lights
XFL names ZOA its official energy drink
The rebooted XFL has secured a commercial boost by landing ZOA Energy as its official and exclusive energy drink
XFL strikes Under Armour apparel agreement
The rebooted XFL has named United States sportswear and footwear manufacturer Under Armour as its official uniform partner ahead of the spring-season American football league’s revival in 2023.
XFL unveils team names, logos for 2023 reboot
The rebooted XFL has unveiled the names and brand identities of its eight teams ahead of the spring-season football league's revival in 2023, containing a mix of the old and the new
XFL partners with Ticketmaster ahead of 2023 reboot
The rebooted XFL has secured a multiyear partnership with ticketing giant Ticketmaster, which will facilitate ticketing for all 43 games of the XFL season next year, including 40 regular-season games, …
XFL unveils cities, venues for 2023 relaunch
The revived XFL has unveiled its eight cities and venues for the 2023 relaunch, with the spring-season league notably opting against having a presence in New York or Los Angeles, California, the two biggest…
McMahon, Luck settle XFL breach of contract lawsuit
Legal resolution arrives just weeks before scheduled start to trial
Irwin Raij and Chuck Baker on beginning a new chapter with Sidley Austin LLP
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Irwin Raij and Chuck Baker, newly appointed by prominent international law firm Sidley Austin LLP as partners and co-chairs of the entity’s Entertainment, Sports, and Media industry group. Fisher and Russo also discuss the abrupt departure of Sean Bratches as LIV Golf’s chief commercial officer, the new global media rights agreement between the revived XFL and the Walt Disney Co., the $380m (€360m) investment deal between LaLiga giant Real Madrid and United States-based global investment Sixth Street, Major League Cricket’s securing of $120m in new funding, and ongoing turmoil involving name, image, and likeness rights in US college sports.
XFL completes global media rights agreement with Disney, ESPN
Deal for spring football league builds in part on successful Hollywood career of Dwayne "The Rock" Johnson
XFL threatened with legal action over new brand identity by Togethxr
The revived XFL has been threatened with legal action by media and commerce company Togethxr over the spring-season American football league's newly-released brand identity
XFL unveils new brand identity, merchandise ahead of 2023 return
The XFL has unveiled a new brand identity ahead of its planned return in February 2023, as well as a new slogan: “Tomorrow’s League Today.”
Jessica Berman on a new direction for the National Lacrosse League
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jessica Berman, National Lacrosse League interim commissioner. Fisher and Russo also discuss ongoing labor negotiations with the MLB Players Association, heightened turbulence in the United States sports betting market impacting entities such as DraftKings and Churchill Downs Inc.’s TwinSpires, a new funding round for digital sports media company Wave Sports + Entertainment, the sports industry’s response to the Russian military invasion of Ukraine, and the state of spring leagues for American football.