YouTube

Cricket
Media

Global tech firms Google and Amazon, India's biggest media groups, and other international broadcasters have picked up the bidding documents for the upcoming Indian Premier League rights auction, Bloomberg…
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Angela Ruggiero, co-founder and chief executive of Massachusetts-based Sports Innovation Lab. Fisher and Russo also discuss the rebirth of American football entity the United States Football League, the beginning of operations for the newly merged media company Warner Bros. Discovery, Major League Baseball’s renewed streaming deal with YouTube, the upcoming 2022 National Football League Draft in Las Vegas, Nevada, and billionaire Elon Musk’s unsolicited $43bn (€34.3bn) bid to acquire social media platform Twitter.
Baseball
Media

Games to be shown in more than 182 countries on Google-owned platform
Padel
Media

Google-owned streaming platform YouTube is broadcasting the Premier Padel Qatar Major, the first event of the inaugural edition of the tour, free of charge in Spain
Football
Media

All ten weekly Serie A matches will be broadcast live in the Middle East and North Africa region on the league's Arabic-language YouTube channel until the end of the season
Football
Media

Lega Serie A, the organising body of the top division of Italian club football, has welcomed a request from OTT subscription broadcaster DAZN to sublicense a package of rights in public places to pay-television…
Media

The Discovery media group has further widened coverage of the forthcoming Tokyo 2020 summer Olympic Games across digital media platforms in Europe by agreeing a new content and advertising deal with video-streaming…
Esports
Esports

Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
Sponsorship & Marketing

Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…
Football
Media

Streaming platform YouTube has acquired digital rights to the São Paulo state football championship from 2022.
Baseball
Media

Major League Baseball and YouTube have announced the return of MLB Game of the Week Live on YouTube initiative for the 2021 season, featuring 21 regular-season games on the global video platform
Industry Moves

Google-owned streaming giant YouTube has promoted Tomos Grace to the position of head of media and sport in Europe, the Middle East and Africa
Football
Media

Live coverage of at least one J
American Football
Media

The National Football League and Google-owned streaming service YouTube have announced a partnership renewal that will bring more league content to the NFL's official YouTube channel
American Football
Sponsorship & Marketing

Technology giant Google has agreed a multiyear, multifaceted partnership with SoFi Stadium ahead of the $5bn venue’s inaugural National Football League game this weekend.
Football
Media

LaLiga giants FC Barcelona has set a new digital landmark by becoming the first sports team in the world to gain over 10 million subscribers to its official channel on online video platform YouTube
Ice Hockey
Media

Fifth iteration of series will go inside quarantined bubbles in Canada
Motorsport
Media

Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe