YouTube

Esports
Media

Esports superstar Tyler “Ninja” Blevins has begun streaming on Google platform YouTube following the recent shutdown of Microsoft's Mixer service.
Football
Media

The Russian Premier Liga has stepped up its association with YouTube by announcing that it will become the first major sports league to use the video streaming service’s ‘memberships’ offering as the m…
Media

YouTube TV has announced it will no longer carry the Fox regional sports networks following a carriage dispute with Sinclair Broadcast Group
Esports
Esports

Twitch has been the video game streaming sector’s market leader since its inception in 2015, but YouTube is now coming for that crown. Callum McCarthy speaks to Ryan Wyatt about the platform’s aggressive move into live esports.
Esports
Media

US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…
Football
Media

Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook
Football
Media

Liverpool football club launched on Tuesday a ‘paid-for’ membership option on its YouTube channel, becoming the first global sports team to utilise the feature on the social platform.
Skating
Media

The International Skating Union (ISU) will stream live coverage of its events on its official YouTube channel from the start of the 2019-20 campaign
Multi-sport
Media

Claro Sports, the broadcaster owned by Carlos Slim's Mexican telecoms giant América Móvil, is to offer free content from the Tokyo 2020 Olympic Games on YouTube through its editorial tie-up with Spanish m…
Athletics
Media

Organisers of the Ineos 1:59 Challenge, Eliud Kipchoge’s attempt to run the first sub-two hour marathon, have agreed a partnership with video sharing website YouTube for next month’s event.
Football
Fan Engagement

SportBusiness talks to YouTube’s head of sport EMEA, Tomos Grace about Sky Sports' recent decision to make Premier League match highlights available on YouTube.
Football
Media

England’s Premier League has launched an official channel on YouTube, having previously decided against setting up a collective presence on the Google-owned video sharing website. The YouTube.c
Media

Frank Dunne talks to industry leaders about the rise of short-form video, how it is creating a new set of creative and commercial imperatives, and why revenues do not yet reflect the growth in consumption.

American Football
Media

Is the NFL (National Football League)’s decision to partner with YouTube a sign that a major assault from Google for live premium rights is on the horizon? Owen Evans reports.