Data
Little Dot agency to aid Ascot’s lifestyle brand vision
Digital content agency Little Dot Sport has been awarded a multi-platform, full service, social media and digital content account for English horse racing venue Ascot Racecourse
MLS agrees lucrative long-term betting data and streaming deal with IMG Arena
Major League Soccer has concluded its second major piece of business in the space of a month, agreeing an eight-year betting data and streaming rights agreement with IMG Arena, the betting division of…
Mike Jones | Does sport have a legal basis to collect performance data?
Mike Jones, senior associate at Harbottle & Lewis, argues there are increasing opportunities for rights-holders to commercialise performance data in clever and innovative ways. But he also warns of the significant legal challenges in collecting personal information.
Welsh FA targets growth in commercial revenues on back of World Cup qualification
FAW targets annual revenues of £30m by 2028, double current levels
Sponsorship income currently ‘undervalued’ by £3m per year
Ass
Stats Perform transforms Sports Media Content Creation with PressBox Platform
PressBox platform enables media to capture moments that matter for sports fans to boost subscription numbers and maximize ad revenue
Pixellot to provide AI video and data technology for new Fiorentina training complex
AI-automated sports video and analytics solutions provider Pixellot has agreed a deal with Fiorentina to provide video and data technology at the Italian Serie A club’s new training complex.
Two Circles provides marketing assistance ahead of launch of PTO Tour
The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
NFLPA strikes landmark pact to commercialize performance data
Agreement with Sports Data Labs to be applied across multiple categories
Rugby Europe signs three-year strategic partnership with Two Circles
Rugby Europe, the administrative body for rugby union in Europe, has announced a three-year strategic partnership with the Two Circles sports marketing agency
Bruin Capital sells Deltatre to Bain Capital, Nextalia SGR
Long-awaited deal brings sizable return for global sports investment company
Entrance of Infront stokes competition in betting market, helps double value of DFB-Pokal rights
IMG Arena agreed four-year deal starting from 2022-23 season
Endeavor-owned betting division beat Infront in second round of tender
IMG Arena wins DFB-Pokal betting video and data rights
IMG Arena, the sports betting arm of the Endeavor-owned agency, has been awarded the international betting video and fastpath data rights to the DFB-Pokal, Germany’s top-tier cup competition.
Prediction game developer Tally Technology closes $4m seed funding round
Tally Technology, the US-based developer of free-to-play prediction games for brands and sports rights-holders, has announced the closing of a $4m (€3.8m) seed funding round.
New TDI unit aiming to ‘conquer’ entire betting market, says Gaudenzi, as two jobs advertised
ATP chairman Andrea Gaudenzi has described how Tennis Data Innovations, the new data unit for the men’s tennis tour, wants to “conquer” the entire betting market and end the unlicensed distribution of th…
Stats Perform To Launch Opta Vision
The Next Generation of Sports Data Delivering On the Promise of Richer Insights
Gaudenzi pushing for tennis-wide collaboration after ATP votes through ATP Media reforms
ATP chairman Andrea Gaudenzi has hailed a decision by the ATP Board to vote through a series of reforms to the men’s tennis tour and its media rights arm ATP Media, arguing that it represents a major s…
Sportradar hires Univision’s Conrad to key North American role
Global sports data and technology company focuses further on growing market
End of cookie era presents an opportunity for sport, say CSM’s Vandrau and Huggins
Outbreak of Covid ‘fast-tracked’ trends in digital marketing and sponsorship
Partnerships set to focus increasingly on data ownership as programmatic advertising declines
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