Esports
Sponsorship & Marketing

NBA 2K League team Magic Gaming has announced Gaming and Entertainment Mobile Systems (GAEMS) as its official travel gaming partner
Esports
Esports

Sweden-based media company Modern Times Group (MTG) has reshaped its esports company, DreamHack, by forming a new entity, while former Team Marketing media rights sales executive Roger Lodewick has been…
Esports
Events

The European Tour has announced that it is set to launch golf’s first esports series, the European eTour, in partnership with esports events organiser DreamHack and games developer Topgolf Entertainment G…
Esports
Media

US media company Turner Sports’ ELeague esports property has agreed a wide-ranging tournament and content distribution deal with Electronic Arts focusing on the games developer’s Fifa 20 football title.
Esports
Sponsorship & Marketing

French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports organisation Team Vitality through a deal brokered by the Infront agency
Esports

Arlington's embrace of esports has significantly enhanced the Texas city's global profile and local economy, according to Matt Wilson, the Arlington Convention and Visitors Bureau director of sports and na…
Esports
Esports

Alibaba co-founder Joseph Tsai has become a minority investor in G2 Esports, one of the top European esports teams, through a $10m (€9m) investment in the organisation.
Football
Esports

Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
Esports
Esports

Italian Serie A club Juventus has partnered with Astralis Group, one of the world's most successful esports organisations, to create a new esports team
Esports
Esports

The International Olympic Committee (IOC) has agreed on a “two-speed approach” regarding its esports strategy, reiterating its stance that it will only consider games simulating sports.
Esports
Esports

ESL, Europe's biggest esports tournament organiser, has said that it has cut a number of jobs at its offices in France and Spain as it moves to centralise its global operations to locations in Germany…
Esports
Esports

Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m …
Esports
Esports

Astralis Group has announced plans to launch an initial public offering in a move that would mark a first for a professional esports team
Winter Sports
Esports

Eurovision Sport, the sports arm of the European Broadcasting Union, and Scout Gaming, the fantasy sports technology company, have designed a fantasy game on behalf of the Austrian Ski Federation (ÖSV).
Esports

Men's grooming company Gillette is sponsoring the EA Sports Fifa 20 Global Series in an attempt to drive engagement and connect the brand with younger audiences through soccer and esports.
Esports

Major League Soccer has announced that the eMLS Cup will be held in Austin, Texas, during the second weekend of South by Southwest, an influential annual conglomerate of film, interactive media, and music …
Football
Esports

The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.
Esports
Events

Sony Pictures Networks has acquired media rights in the Indian subcontinent for the country's new X1 Racing League motorsports series, and its sister esports competition X1 Racing eSports