Events
Events

Brisbane viewers were the only people in the world to have the Goodwill Games? Opening Gala beamed into their homes on Tuesday night as the importance of the 12-day event continued to be questioned.
Events

European soccer has expanded its reach even further after the UEFA Champions League signed a joint TV rights deal with two Middle Eastern broadcasters to show simultaneous coverage of the competition in Arabic and English every Wednesday night.
Business

Sportsworld Media Group, the London-based sports marketing group, has confirmed that it is in talks with Australian-based Southern Cross Broadcasting about selling its Aussie TV advertising sales business.
Business

Those working behind the scenes for sports events and teams are to be recognised by a new awards ceremony next April.
Events

Goodwill Games ticket sales have exploded in the past four weeks with a massive increase over the previous month.
Events

Turner Network Television will still broadcast a significant amount of live Goodwill Games action in the US despite an unfavourable time difference to Australia.
Business

Goodwill Games organisers are heralding the current event in Brisbane, Australia as the most successful ever because it is set to break even and possibly record a modest profit, reports sportbusiness.com chief reporter James Swanwick in Australia.
Business

Sports marketing firm 720 Degrees has secured a worldwide agreement to market SpeedTime including exclusive rights in the UK. SpeedTime is a new form of non-static perimeter advertising which has been developed by the International Sports Organisation (ISO).
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Events

Against the backdrop of the U.S. Open tennis tournament, a group of television executives unveiled plans for the new Tennis Channel, a cable TV start-up aiming for success in the emerging digital cable universe.
Business

Media strategists and market researchers will decide if the Goodwill Games has a future and a successful event in Brisbane will not affect their decision, writes sportbusiness.com chief reporter James Swanwick in Brisbane.
Events

Guenther Struwe, programme director of German public broadcaster ARD, has predicted that the network will be taking advertising in primetime schedules for its major sports events within the next four to five years.
Business

Brazilian soccer's latest scandal has taken a new twist after a private meeting of the country's leading directors was secretly recorded and then broadcast by a radio station.
Business

The New England Patriots have awarded Pepsi the exclusive soft drink pouring rights at CMGI Field as part of a new ten-year partnership agreement.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Events

Negotiations over the French TV rights to the 2002 World Cup have stalled because rights holders the Kirch Group have set the price too high, a French newspaper has reported.
Events

National Football League (NFL) team the Denver Broncos has unveiled a raft of new broadcasting initiatives for its Invesco Field stadium, done in partnership with AT&T Broadband and ESPN.
Business

UK broadcaster the BBC has won the domestic rights to the British Open Golf Championship ? ending speculation it could lose out to a rival.
Events

Broadband network services provider Williams Communications has signed a five-year, multi-million dollar agreement with NFL Films.
Sport and Broadband: A new report from SportBusiness Group: Click here
Events

The official website of CART has smashed its previous two-day record for visits over it Road America race weekend.