Events

The Pepsi-Cola Company will be an official beverage sponsor of the All-American Soccer Stars Victory (AASS) Tour.

The Restrictive Practices Court in London is to make a landmark court ruling today on the way in which television rights to English Premier League games are sold.

The 20th Southeast Asian games begin on Saturday with attention focused as much on the tiny sultanate of Brunei as the actual competition itself.

South African soccer officials, confident of the quality of their bid, have revealed why they think they should host the 2006 World Cup.

ISL Television is to exclusively represent the international broadcast rights to the five key domestic Brazilian football competitions under an agreement with the domestic rights-holders for Brazilian football: Clube dos Treze and Rede Globo.

Athletics action at the Goodwill Games in Brisbane has failed to live up to the ratings success of swimming, ranking only as the sixteenth most watched programme on local television on Tuesday night.

The Canadian Football League (CFL) has signed a deal with Houston-based broadcast firm USFR Media Group to show match coverage throughout the US on the America One Television Network.

Guenther Struwe, programme director of German public broadcaster ARD, has predicted that the network will be taking advertising in primetime schedules for its major sports events within the next four to five years.

Shares in London Stock Market-listed Sportech Plc, owners of betting and gaming firm Littlewoods Leisure, rose yesterday as it announced a deal for Littlewoods to be the exclusive sponsor of ITV's interactive football coverage.
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Sport and Interactive TV: A new report from SportBusiness Group: Click here

A contractual dispute between World Wrestling Federation Entertainment (WWFE) and US satellite platform DirecTV over how revenue is collected has seen the former axe its pay-per-view events from the broadcaster?s network.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

Satellite channel British Eurosport scored its highest ever TV ratings for its coverage of the World Athletics Championships from Edmonton, Canada.

Speedway Motorsports is reportedly talking to potential naming rights sponsors for the company?s Sears Point track, according to the US investment bank Bear Stern?s `Weekly Pit Stop? update on stock market listed companies involved in motorsports.
How to Develop Effective Naming Rights Strategies: A new report from SportBusiness Group: Click here

Edward O'Hara and Gregory Economou, the two principals of brand identity development company, SME Power Branding, have separated from the SFX Sports Group, which acquired the company in 1999.

The Association of Tennis Professionals (ATP) has been buying advertising slots from the media companies that broadcast its tournaments in a move which it hopes will secure advertising space for its major sponsors such as Mercedez-Benz.

Germany has a good chance of hosting the 2012 Olympic Games, according to newly-elected International Olympic Committee (IOC) president Jacques Rogge.

Satellite channel British Eurosport has secured the live television rights to the US Open tennis tournament held at Flushing Meadow in a new four-year deal.