Events
STEPHEN PEARSON LAUNCHES EUROPEAN NAMING RIGHTS CO
A new sports marketing company, headed by Stephen Pearson, formerly marketing director of TEAM AG and commercial director of the English Premier League, has been launched to develop the market for sports venue naming rights in Europe.
RIVALS.COM LAUNCHES $500,000 AD CAMPAIGN
Rivals.com, the online sports content network catering for the dedicated fan, has announced a $500,000 advertising campaign to be broadcast on Fox Sports and Fox Sports Net.
EBU AWARDS SPORT CONTRACT TO BT BROADCAST SERVICES
The European Broadcasting Union (EBU) has awarded a major new contract to BT Broadcast Services to provide transmission services covering a number of Europe's top sporting events.
UNIVERSITY TO LAUNCH SPORTS MARKETING STUDY PROGRAMME
Host Communications is to collaborate with the University of Kentucky Gatton College of Business and Economics to launch a unique, three-year UK Sports Marketing certification programme in 2001.
IAAF REVEALS TV EXPOSURE INCREASES
IAAF president Lamine Diack has revealed the extent of athletics? growth as a television property - and announced the dates of the major events of the international athletics calendar 2001.
COLOGNE TO STAGE IOC/IAKS SPORTS FACILITY AWARDS
The International Olympic Committee (IOC) and the International Association for Sports and Leisure Facilities (IAKS) will jointly organise the IOC/IAKS AWARD for "Exemplary Sports & Leisure Facilities" 2001.
WORLD WRESTLING TO EXPAND TV AUDIENCE
World Wrestling Federation Entertainment Inc. (WWFE) has signed distribution deals with Bulgarian, Japanese and Russian TV companies in an effort to expand its Asian and Eastern European audiences.
MCCORMACK SLAMS US DOMINATION OF WORLD GOLF CHAMPIONSHIPS
International Management Group president Mark McCormack has criticised the World Golf Championships over the dominance of US golf courses on the four event circuit.
TIME WARNER SETS UP BROADBAND OPTION FOR LOCAL SPORTS
Time Warner Communications, Columbus Division and online video service Sportscapsule have reached a partnership agreement which will allow communities served by Time Warner Columbus to create their own local sports videos to showcase on the internet.
US BROADCASTERS FINALISE NASCAR LINE-UP
NASCAR?s new television partners Fox Sports, FX, NBC Sports and TBS Superstation have announced their coverage plans for the 2001 NASCAR Winston Cup Series.
WORLDTEL WINS TV RIGHTS FOR BANGLADESH CRICKET
US television company WorldTel has won the production and distribution rights for cricket matches in Bangladesh for five years.
EU WELCOMES SOLUTION TO OLYMPICS TV RIGHTS ROW
The European Union has welcomed the settlement of a row over foreign television access to the Sydney Olympics.
KENYON EXPECTATIONS HIGH FOR NEW PR CHIEF
The appointment of a new head of public relations of English Premier League club Manchester United is a `very important step forward? according to the club?s new chief executive Peter Kenyon.
OLYMPICS WEB SITE SECURES NEW ATTRACTION
Internet Pictures Corporation (iPIX), Hyro.com, and the Sydney Organising Committee for the Olympic Games (SOCOG) have signed a deal to allow the use of iPIX Virtual Tours on the official Olympics web site.
PATRIOTS STADIUM NAMED CMGI FIELD
The New England Patriots have sold the naming rights to their new stadium to internet conglomorate CMGI in exchange for at least $114 million over 15 years. The stadium will be called CMGI Field.
RTE WINS RIGHTS TO SIX NATIONS RUGBY
Irish public television broadcaster RTE has seen off a rival bid from satellite giant BSkyB to clinch the television rights to the Six Nations rugby tournament.
BIGFANOF.COM LAUNCHES GLOBALLY
A new web site hosting the official web sites for a string of top sports men and women has been launched.
CHOICESEAT ADDS TO EXECUTIVE ROSTER
ChoiceSeat, the provider of in-stadia interactive entertainment networks, has named three additions to their executive roster.