Events

Bluetorch, the cross-media network for extreme sports, is to produce and take the title sponsorship of the largest surfing event in North America.

Greg Dyke, the new director-general of the BBC, is set to bring the BBC's sports operation under a single leader.

The first test of enhanced security measures for next year's European soccer championships caused long traffic tailbacks at the weekend and led to complaints from local residents.

Women's health and leisure channel TM3 has said it has scored a television first after millions of hardcore German soccer fans tuned in to watch the European Champions League.

Major League Baseball's Oakland Athletics has awarded the Pepsi-Cola Group, the exclusive carbonated soft drink pouring rights and sponsorship at Network Associates Coliseum (`The Net?) making Pepsi its `Official Soft Drink?.

Formula One has announced a new $48million `entry fee' for new teams.

Octagon, the Interpublic-owned sports marketing and entertainment group, is expanding into South East Asia through a partnership with Singapore-based sports marketing firm RTA.

A total of $647,600 in prize money will be awarded at the inaugural Winter Goodwill Games in Lake Placid, New York, from February 17-20, organisers have announced.

The two clubs who reach the European Cup Final next May will each receive up to 25,000 tickets for the match at the Stade de France in Paris, UEFA has announced.

The European Commission?s sports commissioner, Viviane Reding, has indicated that soccer leagues in Europe may be allowed to continue negotiating their broadcast rights on a collective basis.

Italian champions AC Milan will launch their own television channel in January, the club has announced.

The co-founder of Broadcast.com has struck a deal to buy the Dallas Mavericks, according to a report in USA Today.

UK commercial broadcast network ITV has signed a deal with beer firm Carlsberg to sponsor its coverage of soccer?s Euro 2000 tournament this summer.

NSTAR has entered into a two-year marketing and community relations agreement with the Boston Celtics. NSTAR is the parent company of Boston Edison, Commonwealth Electric, Cambridge Electric and Commonwealth Gas.

THE RM286 million used to build the Sepang F1 Circuit which hosted the inaugural Petronas Malaysian Grand Prix in October has greatly benefited the Malaysian economy, according to a research study by Universiti Malaya.

New Jersey State Governor Christie Whitman has announced she will help prepare a plan for moving the Yankees across the Hudson River if one is requested by an advisory panel that the team's owner, George Steinbrenner ??..

There is a rumour that will not go away - this year's Commonwealth Games will have to be shifted from Malaysia to Australia because of smog.

The French Transport Ministry has urged air, rail and road haulage unions not to tarnish the image of France by carrying out their threat to strike during the forthcoming World Cup.