Events

General Motors Corporation (GM) and the Dallas Cowboys have signed a five-year partnership agreement.

Texas Motor Speedway officials plan to build a $2.5 million clay-surfaced track and host prestigious Pennzoil World of Outlaws sprint car races in 2000.

Dick Schultz, who resigned from the NCAA under pressure six years ago, is under fire at the US Olympic Committee and could be replaced as executive director, perhaps before the Sydney Olympics next year, USA Today reports.

Shareholders in Italian soccer club Juventus have approved the report and accounts for the year ended 30 June 2001 and have given the go-ahead for the company to proceed with a listing on the Italian Stock Exchange.

English soccer?s Premier League has begun an investigation into claims that UK-based radio network Capital breached soccer broadcast rights.

The New England Patriots have awarded Pepsi the exclusive soft drink pouring rights at CMGI Field as part of a new ten-year partnership agreement.
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The World Wrestling Federation will produce a new two-hour magazine format series, WWF Excess, to anchor broadcaster TNN's new five-hour Saturday night sports and entertainment line-up, "Slammin' Saturday Night?.

Florida state funds could be used in a controversial plan to improve roads near the Jacksonville Jaguars' Alltel Stadium in preparation for the city's hosting of the 2005 Super Bowl.

New Zealand-based venture capital firm IT Capital (ITC) has updated investors on the fortunes of its investment portfolio, which includes the sports broadcast enhancement company, Virtual Spectator.

US virtual imaging company Princeton Video Image (PVI) has signed a two-year deal with NFL team Philadelphia Eagles to provide virtual advertising in all Eagles pre-season games.

The British Formula One Grand Prix at Silverstone could be scrapped if the Competition Commission rules today that Octagon Motorsports? acquisition of the circuit?s lease is against the public interest.

US broadcaster CBS has signed a deal with Samsung Electronics and Sears, Roebuck & Co to televise the network?s coverage of the 2001 college football schedule in high definition television (HDTV).

Championship Auto Racing Teams, in conjunction with Dale Coyne Racing and Firestone, will conduct special one-day tests at England?s Rockingham Motor Speedway on Tuesday and Germany?s Eurospeedway next Monday in preparation for inaugural FedEx Championship Series events scheduled in September at the new oval venues.

The Los Angeles Track and Field Organising Committee (LATFOC) filed a complaint against Coca-Cola North America in a Los Angeles court this week for damages allegedly suffered when a dispute over sponsorship led to the cancellation of the Powerade Indoor Track and Field Championships in Feburary at Staples Center.

UK terrestrial broadcaster the BBC has signed up 400m stars Cathy Freeman and Michael Johnson as part of its commentary team for the upcoming World Athletics Championships, to be held in Edmonton, Canada through August 3-12.

Go Racing, the media consortium run by UK broadcasters Channel 4 and BSkyB and track owner Arena Leisure, has hired its first marketing director just a few weeks after it agreed a #387m ($545m) ten-year multimedia racing rights deal with the British Horseracing Board and the Racecourse Association.