Events

The New England Patriots have awarded Pepsi the exclusive soft drink pouring rights at CMGI Field as part of a new ten-year partnership agreement.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

The World Wrestling Federation will produce a new two-hour magazine format series, WWF Excess, to anchor broadcaster TNN's new five-hour Saturday night sports and entertainment line-up, "Slammin' Saturday Night?.

Florida state funds could be used in a controversial plan to improve roads near the Jacksonville Jaguars' Alltel Stadium in preparation for the city's hosting of the 2005 Super Bowl.

New Zealand-based venture capital firm IT Capital (ITC) has updated investors on the fortunes of its investment portfolio, which includes the sports broadcast enhancement company, Virtual Spectator.

US virtual imaging company Princeton Video Image (PVI) has signed a two-year deal with NFL team Philadelphia Eagles to provide virtual advertising in all Eagles pre-season games.

The British Formula One Grand Prix at Silverstone could be scrapped if the Competition Commission rules today that Octagon Motorsports? acquisition of the circuit?s lease is against the public interest.

US broadcaster CBS has signed a deal with Samsung Electronics and Sears, Roebuck & Co to televise the network?s coverage of the 2001 college football schedule in high definition television (HDTV).

Championship Auto Racing Teams, in conjunction with Dale Coyne Racing and Firestone, will conduct special one-day tests at England?s Rockingham Motor Speedway on Tuesday and Germany?s Eurospeedway next Monday in preparation for inaugural FedEx Championship Series events scheduled in September at the new oval venues.

The Los Angeles Track and Field Organising Committee (LATFOC) filed a complaint against Coca-Cola North America in a Los Angeles court this week for damages allegedly suffered when a dispute over sponsorship led to the cancellation of the Powerade Indoor Track and Field Championships in Feburary at Staples Center.

UK terrestrial broadcaster the BBC has signed up 400m stars Cathy Freeman and Michael Johnson as part of its commentary team for the upcoming World Athletics Championships, to be held in Edmonton, Canada through August 3-12.

Go Racing, the media consortium run by UK broadcasters Channel 4 and BSkyB and track owner Arena Leisure, has hired its first marketing director just a few weeks after it agreed a #387m ($545m) ten-year multimedia racing rights deal with the British Horseracing Board and the Racecourse Association.

Global Spectrum, the Philadelphia-based facility management firm, has been selected by the University of South Carolina to manage its soon-to-be-built 18,000-seat multipurpose arena.

Chairman of bankrupt International Sports Media and Marketing (ISMM) Christoph Malms denied in a Swiss Sunday newspaper article any suggestions by FIFA president Sepp Blatter that ISMM may have improperly diverted funds paid to it by Brazil's TV Globo.

The ever-increasing cost of sports rights is forcing potential bidders to look at new ways to raise money, according to broadcast analysts responding to the merger of RTL Group, Vivendi Universal and Groupe Jean-Claude Darmon.

A favourable review of Beijing's 2008 Games bid by the International Olympic Committee (IOC) showed human rights protestors and US critics were out of step with world opinion, a Beijing official said on Sunday.

CricInfo.com, the UK cricket website has signed a deal with Sports International to broadcast live ball-by-ball audio commentary on the internet for the Pakistan team?s tour of England which starts on Thursday at Lord?s cricket ground in London.