Events
Business

International Olympic Committee's top marketers on have predicted record television viewing levels for next month's Olympic games in Sydney, Australia, insisting the movement has recovered from the Salt Lake City scandal.
Events

ESPN Pacific Rim and ESPN Latin America are to broadcast live coverage of two of the top games in soccer?s Scottish Premier League to open its coverage of the new season.
Business

BBC director-general Greg Dyke is considering plans to use commercial outlets such as video-on-demand services to help revamp BBC sport, following a review of the division by acting director Richard Sambrook.
Events

Workmen at Sydney's Olympic stadium were forced into an embarrassing cover-up on Wednesday after accidentally revealing the Olympic cauldron to media.
Business

The International Olympic Committee has appointed Sports Marketing Surveys to conduct worldwide television monitoring and broadcast analysis research for the Sydney Olympic Games.
Business

The naming rights to the Green Bay Packers Lambeau Field will be up for grabs in 2003.
Events

UK pay-TV digital service Sky Sports has signed three new exclusive soccer deals.
Events

XOR, a full-service provider that assembles and manages customised solutions for eBusinesses, has signed a two-year hosting agreement with The Sporting News Online
Events

Jacksonville-based Universal Beverages has acquired the exclusive pouring rights for bottled water at Alltel Stadium, home to the Jacksonville Jaguars.
Business

NFL team the Denver Broncos are to put the naming rights for their new stadium up for sale.
Events

Skybusiness the UK commercial digital TV service for pub and club subscribers has added British Eurosport to its package.
Events

Benfica, the leading Portuguese soccer club wants to recapitalise itself and is set to announce plans to offer up to 25 per cent to outside investors.
Events

Tampa Bay Lightning and Sunshine Network have signed a six-year extension of their current television rights agreement, which now continues through the 2007-2008 NHL season.
Business

Legal issues relating to internet intellectual property rights and piracy were stressed at the 26th annual Sports Lawyers Association Conference in San Francisco.
Events

Ken Bates, chairman of Premier League Chelsea, kicked off the online auction of Wembley Stadium by buying a piece of the hallowed turf for #20,000 ($30,000).
Events

The NBA and TSN, Canada?s most watched sports network, have extended their television agreement for another two years. The new contract will include 26 regular-season games - at least eight featuring Canadian teams - and 18 playoff games.
Events

NASCAR and the Indy Racing league has added two new venues to its 2001 schedule with new stops in Chicago and Kansas City.
Events

British Sky Broadcasting Group Plc has secured broadcasting rights to West Indies cricket matches in an eight-year deal with the West Indies Cricket Board, according to press reports.