Events
EBU CALLS FOR FRESH RULES ON VIRTUAL ADVERTISING
The European Broadcasting Union has called for clear rules on the use of virtual advertising in televised sports events.
RED SOX CONSIDER NAMING RIGHTS DEAL
The Boston Red Sox are examining plans to sell the naming rights to its new Fenway Park stadium.
WAKEBOARDING SEALS UK PROGRAMME DEAL
The 2000 Cuervo Wakeboard Pro Tour, which is taking place this summer in five venues across Europe, has secured a series of five TV programmes in the Meridian, Anglia and HTV regions.
OCTAGON SET TO ROAR FOR LIONS
The British and Irish Lions Committee has appointed Octagon as its sponsorship, merchandising and licensing representatives for the Lions Tour to Australia in 2001.
ITV F1 SITE STRIKES ADVERTISING DEAL
UK-based on-line sports content company Global Cyber Sports.com (GCSC) has reached an agreement with ITV?s Granada Television to place the banner of the GCSC Ferrari clothing e-commerce site on Granada?s Formula 1 site www.itv.f1.com.
GOLF TOURNAMENT TO OFFER $2m AS TOP PRIZE
The first golf tournament in the world to offer one million dollars as a first prize will this year be played for twice that amount, the organisers have announced.
NEW OWNER FOR DENVER FRANCHISES
E. Stanley Kroenke, a Missouri real estate tycoon has paid Ascent Entertainment Group #450 million for the NBA Denver Nuggets, the NHL Colorado Avalanche and their arena, Denver?s Pepsi Centre.
PPV BROADCASTER BOWLS UP CRICKET RIGHTS
UK independent pay-per-view broadcaster u>direct has secured exclusive UK TV rights to two `Challenge Series? of one-day cricket internationals between Australia and South Africa.
AMERICAN GENERAL SPONSORS WNBA
American General, a leading US financial services organisation, and the Women's National Basketball Association (WNBA) have signed a multi-year marketing partnership, making American General a sponsor of the WNBA.
ERC AND ISL TERMINATE PARTNERSHIP
European Rugby Cup Limited (ERC) and ISL Worldwide have mutually agreed to end their relationship with regard to the European Cup and European Shield competitions.
UNITED STUDIES WEB PLANS – REPORT
Soccer club Manchester United is understood to be considering hiving off its multi-media division, focused around its manutd.com website, according to a report in the UK?s Guardian newspaper.
FIFA `FAVOURABLY IMPRESSED? WITH SA BID
FIFA's technical inspection team has given South Africa's bid to host the 2006 World Cup finals an unequivocal thumbs-up on Tuesday after a five-day tour to check the country's readiness.
BLUE DAY FOR TALKSPORT IN NEW SPONSOR DEAL
UK online betting service Bluesq.com has signed a $650,000 deal with sport-only radio station talkSPORT.
CRICINFO TO SPONSOR WORLD CUP CRICKET
CricInfo, the digital cricket information company, is to sponsor the Women's World Cup 2000, which will take place in New Zealand in November and December this year.
MEDIA CONTENT SIGN SPORTEV DEAL
Media Content Plc, a sports media rights consultancy whose clients have included the World Wrestling Federation, has bought a stake in a company planning to broadcast sports over the Internet.
FORMULA ONE FEDERATION CRITICIZES EU
The International Automobile Federation has accused the European Union Commission of mismanaging its antitrust investigation and threatened to sue.
SONY EXTEND UEFA SPONSORSHIP
Japanese electronics giant Sony has said its PlayStation division has extended its sponsoring of high-profile UEFA Champions League soccer for the next three years.
MEDIASET SELLS LAZIO TV RIGHTS
Italian broadcaster Mediaset has sold its television rights for Serie A soccer club Lazio's Champions League matches to Canal Plus unit Telepiu.