Events

Judy Shoemaker has been appointed by the Salt Lake Organizing Committee to handle the marketing and promotion services for the 2002 Winter Games.

Broadcom Corporation, an enabler of broadband communications to homes and businesses, and Gotcha International, the surfwear and media company, have launched Broadband Interactive Group Inc. (BIG) to create interactive content aimed at the 10-24 year-old age group.

The BBC are likely to pay approximately #50m to retain the live broadcast rights for Wimbledon according to UK press reports. The five year deal would replace their current #30m contract which expires on July 4th.

Property developer Sir Nigel Mobbs is expected to spearhead the #320million ($600m) redevelopment of London's Wembley Stadium.

In a move which extends the provision of financial services for the corporate client at sports events, Reuters have signed a co-marketing agreement with the New York Mets for the 1999 season.

A host of major international sporting events are being wooed by bosses of Australia's Dockland's Colonial Stadium.

The Sri Lankan cricket board has signed a $7.75 million deal with India's Sony Entertainment Television that gives the company rights to telecast all matches played on the Indian Ocean island.

The chairman of English Premier League club Chelsea, Ken Bates, has called on European countries to boycott the 2002 World Cup finals in protest at plans to bring the dates forward.

President Fidel Castro has thrown his weight behind Cuba's ambitious bid to host the 2008 Olympics, saying it was merited both because of the island's athletic record and as a right for the Third World in general.

The Bank of New Zealand has withdrawn as sponsor for New Zealand's international men's cricket series, effective from the 1999/2000 southern hemisphere summer, the bank said recently.

US broadcast network UPN rescheduled its September 6 edition of `WWF Smackdown? so as not to pull viewers away from the MTV Video Music Awards to air that night.

Australian and South African rugby union will benefit from extra broadcasting revenue if a plan for the two countries? teams to clash offshore in Asia goes ahead.

Negotiations over the French TV rights to the 2002 World Cup have stalled because rights holders the Kirch Group have set the price too high, a French newspaper has reported.

The World Anti-Doping Agency will locate its permanent headquarters in Montreal, with the aim of improving the credibility and effectiveness of its war on the use of drugs in sports.

Latin American pay-TV broadcaster the Pan-American Sports Network (PSN) has renewed its deal for coverage of Italian soccer?s top-flight league, Serie A.
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Attheraces, the new name for the Go Racing consortium backed by Arena Leisure, BSkyB and Carlton Communications, has appointed three additional members of the senior management team to supplement last month?s recruitment of marketing director Gavin Bisdee.