Events

UK online betting service Bluesq.com has signed a $650,000 deal with sport-only radio station talkSPORT.

CricInfo, the digital cricket information company, is to sponsor the Women's World Cup 2000, which will take place in New Zealand in November and December this year.

Media Content Plc, a sports media rights consultancy whose clients have included the World Wrestling Federation, has bought a stake in a company planning to broadcast sports over the Internet.

The International Automobile Federation has accused the European Union Commission of mismanaging its antitrust investigation and threatened to sue.

European soccer governing body UEFA is to examine a possible US-style salary cap to keep under control the spiralling wages of Europe?s top soccer stars.

Nike profits rose 22% in its fiscal first quarter, exceeding expectations, although revenue was virtually unchanged.

ISL, the marketing company which has rights to soccer?s World Cup, the ATP Tour, and a range of other international events, may seek a stockmarket flotation, according to a report in the publication TV Sports Markets.

Broadband Interactive Group (BIG) has strengthened its TV offering, announcing an expanded deal with FOX Sports Net.

A recent research project by Sports Marketing Surveys on the Cricket World Cup has shown how successful sponsorship is amongst cricket fans in creating brand awareness.

The first live webcast of an international football match will take place tomorrow for the European Championship play-off between Scotland and England.

Forrester Research, a leading independent research firm that analyses technology change and its impact on business, consumers, and society, has predicted that that new Web technologies will allow professional sports leagues to create and deliver innovative broadband sports programming directly to fans.

Soccer legend Pele has confirmed his support for South Africa's bid to stage the 2006 World Cup, saying he thought Brazil could be ready to stage the finals four years later.

Olympic chief Juan Antonio Samaranch said he would be prepared to return to the United States for further questioning about corruption in the Olympic movement.

English cricket legend Ian Botham has launched a marketing and sports management agency, with the aim of building a stable of young sports stars.

The European Tour has announced it is moving beyond its traditional confines with Brazil hosting two events this year for the first time.

Sponsorship value will double to $50 billion by 2010, or around 8.5% of global advertising spend, according to a recent survey.