Events

The owners of Silverstone motor racing circuit, current home of the British Formula One Grand Prix, have formed of a new company to promote and run events.

British fans are set to bet more than #100 million pounds ($149m) on Euro 2000, making it the world's biggest single sports betting event, bookmakers Ladbrokes said on Friday.

A bidding war for the broadcast rights to Major League Baseball is set to flare into life as existing deals fizzle out at the end of the current season.

Sports website operator Rivals.com and the One-on-One Sports radio network have signed a marketing deal calling for the two to exchange content and advertising inventory.

British Eurosport is to broadcast round the clock coverage of Euro 2000 ? and let its viewers select the nighttime programming by voting on the internet.

Americans will see no live television coverage of the Sydney Olympics because of an 18 hour time difference between the two nations, NBC television officials were quoted as telling the Los Angeles Times.

English soccer?s Premier League clubs earned record revenues during 1998/99 but saw profits slump by more than a half.

Internetsoccer.com has introduced a new soccer business information channel.

The Wall Street Journal has added fuel to speculation raised during Sport Business 2000 that stadium naming rights deals are coming to Europe. The newspaper reported: ?At least a dozen European premier division soccer-club owners over the past year have been privately huddling with U.S. fund managers about following the American model of raising corporate sponsorship cash to underwrite the construction of new grounds.?

Europe is not only ready for stadium naming rights but the first companies to enter the market will get the best deals, said Charles Aster of New York-based attorneys Coudert Brothers during an afternoon work-shop at Sport Business 2000.

Pepsi will be the soft drink of choice for three Chicago sports franchises. Agreements with the Chicago Bulls, Chicago Blackhawks, and United Center begin September 1, 2000. An agreement with the Chicago White Sox begins November 1, 2000.

Nike Inc. and Metastream Corp., a provider of marketing visualization solutions for the Web, have signed a viewer distribution agreement.

John Krimsky, former deputy secretary general and managing director business affairs of the United States Olympic Committee (USOC), has been named president of YankeeNets Properties and chief marketing officer of YankeeNets, the completed merger between the Yankees, New Jersey Nets and the recently affiliated New Jersey Devils.

Prisma Sports & Media has launched a joint venture with The Fantastic Corporation to deliver sports content to mobile phones in a move which, they say, will change the sports environment forever.

Publicly owned investment holding company, Peacock Financial Corp. has acquired the Bay Area Seals, the professional A-league soccer club of San Francisco, California.

US bank Chase Manhattan says it has been appointed to arrange financing for England's new national sports stadium, to be located at Wembley in north London.