Events

A recent research project by Sports Marketing Surveys on the Cricket World Cup has shown how successful sponsorship is amongst cricket fans in creating brand awareness.

The first live webcast of an international football match will take place tomorrow for the European Championship play-off between Scotland and England.

Forrester Research, a leading independent research firm that analyses technology change and its impact on business, consumers, and society, has predicted that that new Web technologies will allow professional sports leagues to create and deliver innovative broadband sports programming directly to fans.

Soccer legend Pele has confirmed his support for South Africa's bid to stage the 2006 World Cup, saying he thought Brazil could be ready to stage the finals four years later.

Olympic chief Juan Antonio Samaranch said he would be prepared to return to the United States for further questioning about corruption in the Olympic movement.

English cricket legend Ian Botham has launched a marketing and sports management agency, with the aim of building a stable of young sports stars.

The European Tour has announced it is moving beyond its traditional confines with Brazil hosting two events this year for the first time.

Sponsorship value will double to $50 billion by 2010, or around 8.5% of global advertising spend, according to a recent survey.

News Digital Media, the interactive arm of News Corp., has acquired Stats Inc., a privately held supplier of sports scores, statistics and other analysis, according to a report in Variety magazine.

Graeme McMahon, chairman of the Essendon Australian Football Club has announced that the club intends to base itself at Melbourne's Docklands Stadium.

Italian club's prospectus will aim at investors rather than fans, according to Patrick Harverson of British newspaper The Financial Times.

The organisers of 13th Asian Games in Bangkok are expecting an estimated incomeof 230,834,000 baht ($5.9m) from the ticket sales.

British Sports Minister Tony Banks has denied a newspaper report claiming England could stage the 2002 World Cup in place of joint hosts South Korea and Japan.

A Dutch proposal to limit the number of countries allowed to bid to host the World Cup was rejected by FIFA's 51st Congress on Monday.

John Prescott, the Secretary of State for the Environment, has approved an extension to St James' Park, the home of Newcastle United Football Club.

A record-breaking 26 million people in Britain watched England crash out of the World Cup in a penalty shoot-out against Argentina, broadcasters said on Wednesday.