Events
Business

Research agency, Sponsorship Research International (SRi), has reproduced figures suggesting that this summer?s Euro 2000 soccer tournament was rated only marginally less important by respondents than the Olympic Games.
Events

Barcelona FC bought up chunks of Wembley history in a memorabilia auction which raised more than #25,000 ($36,300), organisers said.
Events

IAAF president Lamine Diack has revealed the extent of athletics? growth as a television property - and announced the dates of the major events of the international athletics calendar 2001.
Events

A federal judge has ruled that a New York real estate developer, who put down a deposit of $20million in a bid to own the Washington Redskins, has lost his action to recover the sum.
Events

Television ratings for the ?Subway Series? between the Mets and New York Yankees have ended up being the lowest in World Series history.
Events

New Yorkers tuned in to the ?Subway Series? in their millions - generating 25 percent higher ratings in the nation's biggest market than last year- but the Yankees 4-1 defeat of the Mets has not pulled in viewers from other large cities.
Business

The Australian Football League (AFL) is creating a new sponsorship structure, which could result in the exit of McDonald?s as a sponsorship partner.
Business

Germany is considering bidding for the Olympic Games and will unveil details of its plans next week, the German Olympic Committee (NOK) has said.
Business

Houston?s new football stadium has sold its naming rights in a 32-year deal.
Events

The National Football League will award the 2004 through 2006 Super Bowls at league meetings next week in Atlanta.
Business

Eurosport has secured a broadcast sponsorship deal with computer processors supplier AMD for an extensive package of World Cup qualifying programming.
Events

Nasdaq-listed online sporting goods retailer Fogdog Sports, and online registration company for participatory sports, Active.com, have formed a strategic e-commerce partnership.
Business

Attendance at North American sports events reached a booming 422 million last year with the four major sports accounting for nearly three-quarters of the total, according to a new study.
Events

NASCAR has appointed Paul Brooks to oversee a new office that the sanctioning body is opening in Los Angeles to help provide a stronger presence on the West Coast.
Events

An executive hired nine months ago to streamline the US Olympic Committee has resigned, saying he could not carry out his plans.
Business

The $47m naming rights deal between the San Jose Arena and computer giant Compaq, has taken a step closer.
Business

The Australian Rugby Union has signed a new three-year deal with Vodafone.
Events

The NBA is set to launch a new interactive talk show ? set to be streamed live on to its web site.