Events

The Wall Street Journal has added fuel to speculation raised during Sport Business 2000 that stadium naming rights deals are coming to Europe. The newspaper reported: ?At least a dozen European premier division soccer-club owners over the past year have been privately huddling with U.S. fund managers about following the American model of raising corporate sponsorship cash to underwrite the construction of new grounds.?

Europe is not only ready for stadium naming rights but the first companies to enter the market will get the best deals, said Charles Aster of New York-based attorneys Coudert Brothers during an afternoon work-shop at Sport Business 2000.

Pepsi will be the soft drink of choice for three Chicago sports franchises. Agreements with the Chicago Bulls, Chicago Blackhawks, and United Center begin September 1, 2000. An agreement with the Chicago White Sox begins November 1, 2000.

Nike Inc. and Metastream Corp., a provider of marketing visualization solutions for the Web, have signed a viewer distribution agreement.

John Krimsky, former deputy secretary general and managing director business affairs of the United States Olympic Committee (USOC), has been named president of YankeeNets Properties and chief marketing officer of YankeeNets, the completed merger between the Yankees, New Jersey Nets and the recently affiliated New Jersey Devils.

Prisma Sports & Media has launched a joint venture with The Fantastic Corporation to deliver sports content to mobile phones in a move which, they say, will change the sports environment forever.

Publicly owned investment holding company, Peacock Financial Corp. has acquired the Bay Area Seals, the professional A-league soccer club of San Francisco, California.

US bank Chase Manhattan says it has been appointed to arrange financing for England's new national sports stadium, to be located at Wembley in north London.

David Payne has been named to the new position of senior vice president and general manager of CNN/Sports Illustrated Interactive,. Payne will oversee all business activity of CNN/Sports Illustrated Interactive, which includes the 24-hour sports Web site CNNSI.com. Payne is based in Atlanta and reports to Jim Walton, president of CNN/Sports Illustrated.

SportsLine.com has appointed Joe Ferreira to the position of Vice President, Programming.

European soccer governing body UEFA is to examine a possible US-style salary cap to keep under control the spiralling wages of Europe?s top soccer stars.

Nike profits rose 22% in its fiscal first quarter, exceeding expectations, although revenue was virtually unchanged.

ISL, the marketing company which has rights to soccer?s World Cup, the ATP Tour, and a range of other international events, may seek a stockmarket flotation, according to a report in the publication TV Sports Markets.

Broadband Interactive Group (BIG) has strengthened its TV offering, announcing an expanded deal with FOX Sports Net.

A recent research project by Sports Marketing Surveys on the Cricket World Cup has shown how successful sponsorship is amongst cricket fans in creating brand awareness.

The first live webcast of an international football match will take place tomorrow for the European Championship play-off between Scotland and England.

Forrester Research, a leading independent research firm that analyses technology change and its impact on business, consumers, and society, has predicted that that new Web technologies will allow professional sports leagues to create and deliver innovative broadband sports programming directly to fans.

Soccer legend Pele has confirmed his support for South Africa's bid to stage the 2006 World Cup, saying he thought Brazil could be ready to stage the finals four years later.