Events

RJ Reynolds Tobacco Co will sponsor its final Winston 500 next week at Talladega, ending the longest continuous race sponsorship in the history of the NASCAR Winston Cup series.

The Brazilian Golf Confederation has signed a five-year rights deal with Brazilian sports marketing company Speed Sports for the country?s first golf tour.

Universal McCann Event, McCann Erickson?s sports marketing department in Paris, has brokered a partnership agreement between Federation Aeronautique Internationale (FAI), the world governing body for air sports, and Discovery Wings Channel, the North American channel for air sports enthusiasts.

Video-on-demand company Yes Television has launched its first dedicated sports channel.

Eurosport has launched the Turkish language version of its news service, Eurosportnews.

New Zealand pay-television operator, Sky Network Television Ltd., has won rights to broadcast six of New Zealand's national rugby team?s tour matches in Europe and Japan later this year.

International Management Group president Mark McCormack has criticised the World Golf Championships over the dominance of US golf courses on the four event circuit.

Lachlan Murdoch, the 29-year-old son of global media baron, Rupert Murdoch has been appointed deputy chief operating officer of News Corp Ltd, the third most senior position in his father?s empire.

3Com, which has just renewed its naming rights to the former Candlestick Park through next season, has set up about 50 transmitters in the stadium offering fans wireless internet access.

Sydney?s two major stadia, the Stadium Australia Group's Stadium Australia and the Sydney Cricket and Sports Ground Trust's Sydney Football Stadium, have become keen commercial rivals.

The National Academy of Television Arts and Sciences (NATAS) has awarded an Emmy to Symah Vision.

Rhino Internet Solutions and Maricopa County Sports Commission (MCSC) have teamed up to launch a web site designed for all fans of Arizona's sports teams and events.

Cable giant NTL has purchased UK-based outside broadcast facilities specialist Scanners TV.

The National Football League and Yahoo! have signed a multi-faceted content and distribution agreement that includes live audio play-by-play webcasts of virtually all of this season's regular season NFL games.

The European Union's highest court will rule on Thursday whether to strike down the bloc's legislation to bring in a ban on tobacco advertising.

Philips Consumer Electronics has become the official partner of the AufSchalke arena in Gelsenkirchen, giving the Dutch electronics giant ?preferred supplier? status and sponsorship, but not naming rights, of the arena.

Virtual technology company Orad Hi-Tec Systems has been recognised with an Emmy Award by the Academy of Television Arts & Sciences.

The IOC?s decision to ban any Olympic Games broadcast on the internet has been blasted by some of the world?s biggest online news services.