Events

IMG has opened its first office in the Middle East, based in Dubai, in the United Arab Emirates.

Fizzy drinks giant Pepsi has withdrawn from the race to sponsor soccer?s English Premier League next season.

South African promoters were "quietly confident" today of staging world heavyweight champion Lennox Lewis's next fight in April.

The Indian government says it will ban smoking in public places and the sponsorship of sporting events by tobacco firms in a bid to lower cigarette-related deaths.

The BBC says it would consider pitching a rival bid against Rupert Murdoch?s Sky for the rights to heavyweight boxing?s greatest prize ? live coverage of Mike Tyson against Lennox Lewis.

The NBA has signed a multi year partnership with Real Networks which will provide live internet broadcasts of NBA.com TV and NBA.com Audio Pass.

Pan-american Sports Network (PSN), the 24 hour sports channel, has signed a multiyear partnership with soccer legend Pele.

UK-based sports marketing firm specialising in F1 motor racing, Inside Line Media, has reached an agreement with Formula One Administration Limited to produce a behind the scenes programme for the 2001 Formula 1 motor racing season.

Australia?s Seven Network is eyeing up the country?s National Basketball League (NBL) broadcast rights in the event of it losing the broadcast rights to Australian Football League (AFL) matches.

International sports agency Prisma will meet with UK free-to-air broadcasters ITV and the BBC next month in an effort to break the deadlock over negotiations for the UK rights to the 2002 World Cup.

Victoria has won the right to host the 6th World Cup Polo Championships 2001 at The National Equestrian Centre at Werribee Park, from 28 March to 8 April 2001.

Soccer's world governing body FIFA said on Sunday it was open to the idea of sponsors names on national team shirts but insisted they would not be allowed at the 2002 World Cup. FIFA president Sepp Blatter said the association's executive had discussed the idea at an end-of-year meeting in Rome but wanted to examine it further before making a decision.

The International Olympic Committee (IOC) said it was considering allowing Internet companies to broadcast small sports on the Web.

MTV gets to play at Super Bowl XXXV under an ambitious programming schedule announced by CBS, which gets to show television's most watched sporting event for the first time since 1992.

Cricket chiefs of three Asian nations have sought a meeting with the Indian government to request reversing its decision to cancel a tour of Pakistan.

CBS Television and Mitsubishi Digital Electronics America, Inc. (MDEA) have entered into an agreement in which MDEA will sponsor high definition television coverage of the 2000 Thanksgiving Day football game between the New England Patriots and Detroit Lions.

UK Athletics has unveiled a multi-million pound sponsorship package with sporting goods manufacturer Reebok.

TV network and streaming video service provider TVWorldwide.com has been selected by 100percentSports.com to produce several live webcasts with heavyweight boxing challenger David Tua.