Events

German TV channel TM3, which pulled off the coup of the year in German sports broadcasting by buying the rights to Champions League soccer, aims to triple its market share in the long term, according to a German magazine report.

The Football Association of Ireland (FAI) has signed an IR#18 million ($24.3 million) sponsorship deal with the country's Telecom provider.

A report in the UK's Financial Times has added substance to earlier newspaper reports that BSkyB are looking to buy a stake under 10% in Leeds Sporting plc, which owns Premier League club Leeds United.

Westwood One, America's largest radio network, and SportsLine USA, the leading global Internet sports media company and publisher of CBS SportsLine, have signed a three-year, $9 million promotional and programming agreement.

Lucozade Sport, has signed as the Official Sports Drink Supplier to the 1999 London Triathlon, which takes place on 19th September at the Royal Albert Docks, London.

US investment group Liberty Media has moved to calm fears that its buy-out of six German cable television companies from Deutsche Telekom had stalled by announcing that a deal has been signed worth around $4.95 billion (?5.5bn).

Brisbane viewers were the only people in the world to have the Goodwill Games? Opening Gala beamed into their homes on Tuesday night as the importance of the 12-day event continued to be questioned.

Broadband network services provider Williams Communications has signed a five-year, multi-million dollar agreement with NFL Films.
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Atlanta will host the PGA Championships for the fourth time in 2011 after hosting it in 1976, 1981 and this year.

English Premiership soccer club Middlesbrough has become the first to take advantage of the relaxation in the TV rights regulations which allows clubs to broadcast full footage of their league games after a specified time delay.
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The UK Office of Fair Trading (OFT) has confirmed to sportbusiness.com that it has received a letter from Prisma - the sports rights subsidiary of German media giant KirchGruppe ? demanding an investigation into the sale of television rights for the soccer World Cup.
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Premium TV, the sports rights and content internet and broadcast subsidiary wholly-owned by UK cable firm NTL, has launched Footee.net ? a soccer-based educational website.

Scottish Premier League soccer champions Celtic have hailed a trial pay-per-view broadband broadcast a success ? despite just 30 percent of broadband subscribers watching the game.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

US television ratings for the exhibition matchplay golf tournament dubbed the `Battle of Bighorn? were disappointing for host broadcaster ABC.

Despite the UK test case ruling in the House of Lords last week that set a precedent that the soccer World Cup in 2002 must be broadcast on terrestrial television if at all, rights holder Kirch has still not given up hope of interest from a pay-TV operator.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

Boxing promoter Don King said British boxer Lennox Lewis has signed a contract with him to challenge WBC and IBF world heavyweight champion Hasim Rahman to a rematch.