Events

NBC expects to sell nearly $1 billion in advertising for the Sydney 2000 Olympics this summer, and has already sold more advertising than the record sum from the Atlanta Games in 1996.

Sportsworld Media Group, the sports, media and entertainment business, has completed the acquisition of the UK-based Pro-Active Projects Limited for an initial consideration of #660,00.

Top officials of the World Broadcasting Unions (WBU), which groups the world?s major associations of broadcasters, are meeting in Lucerne today and tomorrow to discuss the transition to digital broadcasting ? among the topics being the issue of sports rights.

The NFL?s experiment with the ?Umpirecam? miniature camera has received encouraging reports since it?s use by FOX in its coverage of NFL Europe's World Bowl.

The Sugar Bowl and Shreveport?s Independence Bowl have seen their budgets slashed as legislative efforts to trim the New Orleans state budget were revealed.

Major League Baseball?s plans to triple its broadcast rights in 2001 have been snubbed by two of the US?s leading broadcasters.

A former commissioner of London?s Metropolitan police force has been named the new anti-corruption chief of cricket?s governing body.

Alec McGivan, the director of England's campaign to stage the 2006 World Cup, has questioned the motives behind UEFA's threat to expel England from Euro 2000 following incidents of hooliganism.

Top broadcasters from Europe and around the world will travel to Switzerland this week for events in Lucerne marking the 50th birthday of the European Broadcasting Union, whose members include every public service broadcaster in Europe.

Havas Advertising and Transiciel have set up an online sports marketing agency specialising in developing web sites for sports events, clubs and sporting associations.

Euro2000.com has won a lawsuit in France against European soccer?s governing body UEFA.

Jacksonville-based Universal Beverages has acquired the exclusive pouring rights for bottled water at Alltel Stadium, home to the Jacksonville Jaguars.

While millions of soccer fans settle down on Sunday to watch the quarter-finals of Euro 2000, some might be tempted to flip television channels to catch a glimpse of the American variety's championship game.

Gary Newman, the newly elected president and CEO of Choice Sports Network, has rescinded the company?s agreement to acquire www.cricmania.com and has accepted the resignation of Atul Mehta as president and director of the company.

England?s faltering 2006 World Cup bid campaign is making a last ditch appeal to FIFA to not let the violent scenes involving the nation?s fans during Euro 2000 ruin its chances of success.

Plans to sell naming rights to the Green Bay Packers new $295m stadium have taken a step further.

South Africa?s golf tour has concluded a new five-year sponsorship deal with Vodacom, which will see Vodacom remain the cellular network partner of choice in professional tournament golf.

The International Federation of PGA Tours has announced that the 2001 World Golf Championships-World Cup will be held in Shizuoka, Japan.