Events

Beverley Hills Ltd has announced the formal partnership between CNBC - the

The Sports Authority have announced that Jeffrey I. Handler has been appointed senior vice president, marketing & advertising.

The European Union has urged European soccer's ruling body UEFA to stick to an EU ban on sports fixtures involving teams from Yugoslavia.

Soccer legend Pele has confirmed his support for South Africa's bid to stage the 2006 World Cup, saying he thought Brazil could be ready to stage the finals four years later.

Gart Sports Company, the parent company of Sportmart, has unveiled a new superstore concept with the opening of three Sportmart stores in Southern California.

British motor racing tycoon Bernie Ecclestone's plan to float his Formula One empire hit another obstacle on Wednesday when the European Commission said F1's exclusive media contracts broke European competition law.

The US Tennis Association and American International Group (AIG), the US-based international insurance organisation, has signed a multi-year agreement to sponsor the US Davis Cup tennis team.

A landmark London court ruling expected on Wednesday is set to break pay television giant British Sky Broadcasting's (BSkyB) stranglehold on coverage of English Premier League soccer, according to London's the Independent on Sunday newspaper.

News Corp boss Rupert Murdoch has said he is not interested in lifting his stake in Italian pay-TV operator Stream from its current 35 percent.

The beleaguered organisers of the Rugby World Cup have criticised ITV's coverage of the event as a "disgrace" according to a report in the UK?s Guardian newspaper.

Rupert Murdoch's BSkyB has opened negotiations with Aston Villa about buying a 9.9% stake in the Premier League football club, according to a report in the Mail On Sunday.

The Australian Football League (AFL) has agreed a five-year deal for vision, audio and text rights for AFL content across online and wireless technologies with Telstra.
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BAA Scottish Airports, owners and operators of Scotland's principal airports at Aberdeen, Edinburgh and Glasgow, is to sponsor the WPGA International Matchplay golf tournament as part of Scotland's Ryder Cup bid.

Sportsworld Media Group, the London-based sports marketing group, has confirmed that it is in talks with Australian-based Southern Cross Broadcasting about selling its Aussie TV advertising sales business.

India's state broadcasting corporation, Prasar Bharti has won exclusive rights to broadcast the first Afro-Asian Games scheduled in New Delhi in November.

Sportech, the UK-based holding company for gaming giant Littlewoods Leisure, has signed a sponsorship deal with ITV?s interactive soccer coverage for an undisclosed sum.
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Sport and Interactive TV: A new report from SportBusiness Group: Click here